Summary: This role seeks an experienced AdTech Architect for a 1-month contract with a prestigious global consultancy, offering a hybrid working arrangement. The position involves designing scalable AdTech systems and implementing ad serving infrastructure while collaborating across teams. The role is based in central London, with flexibility for remote work. Candidates should possess extensive knowledge of programmatic platforms and ad optimization techniques.

Key Responsibilities:

• Design and architect scalable, high-performance AdTech systems including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Data Management Platforms (DMPs), and Retail Media Networks (RMNs).
• Define and implement ad serving infrastructure, including ad decisioning, frequency capping, RTB logic, and optimise programmatic and direct ad monetisation strategies.
• Develop data pipelines for aggregating and processing first-party, second-party, and third-party data, while enabling AI/ML models for predictive analytics and dynamic creative optimisation (DCO).
• Build and maintain APIs for ad inventory management, campaign setup, and reporting, ensuring smooth integration with third-party AdTech tools and platforms.
• Monitor and optimise ad performance (eg, CTR, CPM, ROAS), scale infrastructure to support high traffic volumes, and implement caching strategies, CDNs, and load balancing for efficient ad delivery.

Key Skills:

• Extensive experience with programmatic platforms such as Google Ads, The Trade Desk, Xandr, Criteo, LiveRamp, Amazon Advertising, Meta Ads, and familiarity with DMPs/CDPs for audience targeting.
• Strong knowledge of ad optimisation techniques, including AI/ML-driven Dynamic Creative Optimisation (DCO), header bidding, RTB, and ad mediation strategies.
• Experience with cloud platforms (AWS, Azure, Google Cloud), big data technologies (Spark, Hadoop, BigQuery, Snowflake), and ad data processing frameworks (Databricks).
• Familiarity with key ad protocols (VAST, VPAID, MRAID, OpenRTB) and standards for viewability, measurement, brand safety, and privacy regulations (GDPR, CCPA, IAB TCF).
• Proven ability to collaborate across teams (marketing, engineering, data science) and implement privacy-safe advertising solutions (Google Privacy Sandbox, Apple ATT, UID 2.0) and ad fraud prevention techniques.

Salary (Rate): 650

City: Liverpool Street

Country: UK

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: IT