Summary: The Interim Vice President of Marketing will lead the marketing activities for a specific segment during a 14-month maternity leave, ensuring continuity of strategic initiatives and driving growth. This role involves developing and implementing a comprehensive marketing strategy, collaborating with various teams, and managing a dedicated marketing team. The position requires segment-specific expertise to monitor market trends and support business objectives effectively.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy for the specific segment, including market positioning, competitive analysis, and customer segmentation.
• Drive growth and market share expansion by identifying key opportunities and tailoring marketing programs to the segment's needs.
• Collaborate with Product Management, Sales, and Customer Success teams to ensure alignment on segment-specific initiatives.
• Lead and manage a dedicated marketing team to execute plans and achieve segment goals.
• Establish KPIs and metrics to track the success of marketing campaigns and initiatives.
• Analyze performance data to make data-driven decisions and refine strategies.
• Ensure seamless continuation of ongoing marketing programs during the leave period.
• Monitor and report on key opportunities and challenges within the segment.
• Act as a key point of contact for segment-related marketing activities.
• Provide guidance and mentorship to the marketing team.
• Document processes and changes made during the interim period for a smooth handoff to the returning VP.

Key Skills:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in marketing, focusing on the academic, publishing, or government sectors.
• At least 5 years in a leadership role involving strategic planning and execution.
• Proven track record of executing marketing campaigns within the APG sectors.
• Strong understanding of academic research programs, government use of scientific content, and scholarly publishing.
• Strong collaborative skills and ability to thrive in a cross-functional team environment.
• Proficiency with Salesforce, Pardot, Asana, and other relevant tools.
• Ability to manage multiple projects effectively.
• Strong documentation skills.

Salary (Rate): undetermined

City: undetermined

Country: UK

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other