Summary: Yell is seeking a creative SEO Copywriter for a 6-month fixed-term contract, starting in April, to enhance their content function and drive organic traffic to Yell.com. The role involves producing high-quality, SEO-optimized content while collaborating with the marketing team and leveraging AI tools and data insights. The position offers autonomy and the opportunity to significantly impact Yell's online growth. This is a home-based role with occasional travel to the Reading office for meetings.

Key Responsibilities:

• Researching, writing, and editing high-quality, search-optimised content for Yell’s blog, landing pages, cost guides, and other key areas.
• Developing engaging, keyword-rich content that aligns with search intent and user needs.
• Optimising existing content to improve rankings, traffic, and conversions.
• Ensuring content is well-structured, factually accurate, and consistent with Yell’s tone and style.
• Identifying opportunities for new content and enhancements to existing content.
• Monitoring content performance and making data-driven adjustments to improve traffic, engagement, and rankings.
• Collaborating with internal teams and subject matter experts to ensure content is accurate, authoritative, and valuable.
• Using content management systems to upload and optimise content, incorporating internal linking best practices.
• Performing keyword research as needed, leveraging traditional techniques and AI-powered analytics to identify the best ranking opportunities.

Key Skills:

• Proven experience in writing and optimising SEO-friendly content.
• Ability to create engaging, well-structured, and grammatically sound content.
• Understanding of keyword research, search intent, and content optimisation best practices.
• Experience in uploading and formatting content in CMS platforms.
• Ability to monitor content performance, identify trends, and adjust content based on SEO metrics.
• Comfortable working with SEO teams, designers, and subject matter experts to improve content quality.
• Strong fact-checking skills to maintain brand voice consistency and uphold high editorial standards.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other