Summary: This role as an Online Marketing Specialist at MSC Cruises involves managing the digital marketing needs for the UK & Ireland, focusing on both B2C and B2B websites. The position requires a hands-on approach to enhance brand awareness and revenue through effective digital strategies. The successful candidate will collaborate with international teams and agencies to create engaging content and manage social media platforms. This is an exciting opportunity for an experienced digital marketing professional in a dynamic environment.

Key Responsibilities:

• Takes ownership of the company B2B and B2C websites, ensuring they are kept up to date with well optimized content.
• Works closely with the product teams to create new landing pages for marketing campaigns.
• Liaises with agencies to create engaging PPC, Display and Video ads for current and upcoming cruises.
• Creates various banners for the websites and the sales team as well as copywriting for the landing pages.
• Works alongside the web team in Naples to ensure the B2C websites are running smoothly, without any issues and always showing up to date content and prices.
• Manages the company’s social media platforms on Facebook, Twitter and YouTube, tracking engagement performance.
• Coordinates activities with influencers in collaboration with the Marketing Director, Social media HO team, and external agency.

Key Skills:

• Fluent in English.
• BA degree required, MA level an advantage.
• Very good knowledge of SEO and SEM.
• Experience using analytics tools such as Google Analytics, SEMRush, and Wizaly.
• At least 3 years of relevant digital marketing experience either in an agency or in-house.
• Experience in the travel or hospitality sector is an advantage.
• Independent self-starter with keen attention to detail and excellent communication skills.
• Able to use Adobe Photoshop.
• Good knowledge of Microsoft Office, particularly PowerPoint and Excel.
• Experience of using CMS is an advantage (especially Sitecore).

Salary (Rate): undetermined

City: Woking

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other