Summary: The Head of Public Sector Marketing for Google Cloud in the UK & Ireland is responsible for driving demand generation and marketing activities tailored to the UK Public Sector. This role requires extensive experience in B2B marketing, focusing on campaign management, go-to-market strategies, and stakeholder collaboration. The position emphasizes the importance of analyzing marketing effectiveness and crafting compelling narratives to influence audiences. The successful candidate will play a key role in enhancing brand positioning and executing integrated marketing campaigns.

Key Responsibilities:

• Track and analyze the effectiveness of marketing activities to monitor ROI and progress against key business objectives.
• Manage the marketing campaign lifecycle, including planning, strategy, execution, and reporting.
• Understand user needs and assist products in going to market while providing feedback for product improvement.
• Generate demand for Google Cloud products through integrated campaigns and marketing activities in the UK Public Sector.
• Create and execute marketing activities for the UK Public Sector, collaborating with multiple stakeholders to develop messaging, content, and channel strategy.
• Define and position the brand, implementing strategies to enhance it through advertising, digital marketing, and partner events.
• Drive mindshare and demand generation through events, social media, and advocacy programs.
• Influence and inspire audiences by crafting data-driven stories that elicit empathy and create buy-in.

Key Skills:

• 6+ years of relevant B2B marketing experience.
• Knowledge of the marketing campaign lifecycle.
• Understanding of go-to-market activities and user needs.
• Experience in demand generation for cloud products.
• Ability to work with multiple, matrixed stakeholders.
• Expertise in brand definition and positioning strategies.
• Strong skills in event management, digital marketing, and social media advocacy.
• Proficient in crafting compelling narratives using data.

Salary (Rate): £45.00

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing