Summary: The Head of Public Sector Marketing for Google Cloud in the UK & Ireland is responsible for leading B2B marketing efforts, focusing on campaign management and go-to-market strategies. This role involves generating demand for Google Cloud products through integrated campaigns and marketing activities tailored to the UK Public Sector. The position requires collaboration with various stakeholders to craft effective messaging and track the effectiveness of marketing initiatives.

Key Responsibilities:

• Manage the marketing campaign life cycle, including planning, strategy, execution, and reporting.
• Understand user needs and provide feedback to improve products for go-to-market activities.
• Generate demand for Google Cloud products through integrated campaigns in the UK Public Sector.
• Create and execute marketing activities, collaborating with multiple stakeholders on messaging and channel strategy.
• Define and position the brand, implementing strategies to enhance brand visibility.
• Drive demand generation activities such as events, social media, and advocacy programs.
• Influence audiences by crafting compelling stories using data.
• Track and analyze marketing effectiveness to monitor ROI and progress against business objectives.

Key Skills:

• At least 6 years of relevant B2B marketing experience.
• Knowledge of the marketing campaign life cycle.
• Understanding of go-to-market activities and user needs.
• Experience in generating demand through integrated campaigns.
• Ability to craft messaging and content strategy.
• Expertise in brand positioning and advertising strategies.
• Strong analytical skills to track marketing effectiveness.
• Excellent storytelling and influencing skills.

Salary (Rate): £45

City: London

Country: UK

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing