Summary: The Head of Public Sector Marketing for Google Cloud in the UK & Ireland is responsible for generating demand through integrated marketing campaigns tailored to the public sector. This role requires extensive experience in B2B marketing, campaign management, and go-to-market strategies, while collaborating with various stakeholders to enhance brand positioning. The position also involves tracking marketing effectiveness and driving demand generation activities. Strong storytelling and analytical skills are essential for influencing audiences and measuring ROI.

Key Responsibilities:

• At least 6+ years of relevant B2B marketing experience.
• Campaign management knowledge of the marketing campaign life cycle, including planning, strategy, execution, and reporting.
• Understanding of user needs and go-to-market activities to help products succeed.
• Generate demand for Google Cloud products through integrated campaigns in the UK Public Sector.
• Create and execute marketing activities for the UK Public Sector, collaborating with multiple stakeholders.
• Define and position a brand, implementing strategies to enhance it through various marketing channels.
• Drive demand generation activities such as events, social media, and advocacy programs.
• Craft compelling stories using data to influence and inspire audiences.
• Track and analyze marketing effectiveness to monitor ROI and progress against business objectives.

Key Skills:

• 6+ years of B2B marketing experience.
• Campaign management expertise.
• Knowledge of go-to-market strategies.
• Experience in generating demand for products.
• Ability to work with multiple stakeholders.
• Brand positioning and strategy implementation skills.
• Experience in driving demand generation activities.
• Strong storytelling and data analysis skills.
• Ability to track and analyze marketing effectiveness.

Salary (Rate): £45

City: City of London

Country: UK

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing