Summary: The Head of Public Sector Marketing for UK & Ireland at Google Cloud is responsible for generating demand through integrated marketing campaigns tailored for the UK Public Sector. This role requires extensive experience in B2B marketing, campaign management, and go-to-market strategies, while collaborating with various stakeholders to enhance brand positioning and messaging. The position also involves tracking marketing effectiveness and driving demand generation activities. Strong storytelling skills using data to influence audiences are essential for success in this role.

Key Responsibilities:

• Generate demand for Google Cloud products through integrated campaigns in the UK Public Sector.
• Create and execute marketing activities, collaborating with multiple stakeholders to develop messaging and channel strategies.
• Manage the marketing campaign life cycle, including planning, strategy, execution, and reporting.
• Understand user needs and assist in go-to-market activities for product launches.
• Define and position the brand, implementing strategies to enhance brand visibility.
• Drive demand generation through events, social media, and advocacy programs.
• Craft compelling stories using data to influence and engage audiences.
• Track and analyze marketing effectiveness to monitor ROI and progress against business objectives.

Key Skills:

• 6+ years of relevant B2B marketing experience.
• Knowledge of marketing campaign life cycle.
• Understanding of go-to-market activities and user needs.
• Experience in generating demand for technology products.
• Ability to collaborate with diverse stakeholders.
• Expertise in brand positioning and digital marketing strategies.
• Strong storytelling and data analysis skills.
• Experience in tracking marketing effectiveness and ROI analysis.

Salary (Rate): 45

City: City of London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing