Summary: The Head of Public Sector Marketing for Google Cloud in the UK & Ireland is responsible for managing B2B marketing campaigns, from planning to execution and reporting. This role involves generating demand for Google Cloud products through integrated marketing activities tailored to the UK Public Sector, while collaborating with various stakeholders to develop effective messaging and strategies. The position requires a strong understanding of user needs and the ability to influence audiences through data-driven storytelling. Additionally, tracking and analyzing marketing effectiveness to ensure alignment with business objectives is a key responsibility.

Key Responsibilities:

• Manage the marketing campaign life cycle, including planning, strategy, execution, and reporting.
• Generate demand for Google Cloud products through integrated campaigns in the UK Public Sector.
• Create and execute marketing activities, collaborating with multiple stakeholders to craft messaging and channel strategy.
• Define and position the brand, implementing strategies to enhance brand visibility.
• Drive demand generation activities such as events, social media, and advocacy programs.
• Influence and inspire audiences by crafting compelling stories using data.
• Track and analyze the effectiveness of marketing activities to monitor ROI and progress against business objectives.

Key Skills:

• 6+ years of relevant B2B marketing experience.
• Knowledge of the marketing campaign life cycle.
• Understanding of go-to-market activities and user needs.
• Ability to craft messaging and content for diverse channels.
• Experience in brand positioning and advertising strategies.
• Strong analytical skills to track and measure marketing effectiveness.
• Excellent storytelling and influencing skills.

Salary (Rate): £45

City: City of London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing