Summary: The Digital Marketing & Applications Specialist role at Greenpark involves managing digital platforms, executing marketing campaigns, and overseeing analytics to enhance brand performance. The position requires a blend of technical proficiency and operational project management skills to ensure effective digital marketing strategies. The specialist will also train internal teams and coordinate with external vendors to optimize digital applications and marketing efforts. This is a 2-month fixed-term contract or freelance opportunity.

Key Responsibilities:

• Act as the client for digital platforms, managing the corporate website and Brand Portal.
• Operate and monitor marketing automation capabilities and run digital campaigns.
• Set SEM strategy and manage community/content across channels.
• Coordinate with digital agencies and vendors for service delivery.
• Integrate digital tools with back-end processes for operational efficiency.
• Analyze and report results from digital channels and maintain reporting dashboards.
• Train commercial employees on digital marketing platforms and tools.
• Oversee marketing systems and maintain the customer database.

Key Skills:

• Bachelor’s degree in Marketing, IT, Business, or related field.
• 5+ years of experience in operational digital marketing roles.
• Hands-on experience with marketing automation tools and analytics.
• Knowledge of SEM, social media platforms, and CMS.
• Familiarity with CRM integration and basic HTML.
• Strong operational project management and data analysis skills.
• Solid vendor/agency management and communication skills.
• Ability to train and build digital capabilities within the organization.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing