Summary: The Digital Marketing Specialist at BCG Platinion will play a crucial role in enhancing the company's digital presence across various channels, focusing on the EMESA region. This temporary position involves executing digital marketing campaigns, managing social media, paid advertising, and website analytics, while ensuring brand consistency. The role requires collaboration with external agencies and internal teams to optimize marketing strategies and deliver actionable insights. The position is based in London and offers a hybrid working arrangement until October 2026.

Key Responsibilities:

• Support and execute digital marketing campaigns focusing on social media, paid advertising, website management, analytics, and SEO.
• Manage or assist in managing campaigns and digital channels from conceptualization to execution, tracking, and optimization.
• Coordinate with external agencies and key account managers for paid advertising, content creation, and video production.
• Monitor and analyze KPIs for all digital marketing channels, suggesting improvements and optimizations.
• Ensure consistent brand representation across all digital channels in line with corporate guidelines.
• Conduct regular reporting, providing insights and actionable recommendations based on data analysis.

Key Skills:

• Degree in marketing, communications, digital media, or a related field.
• 2-4 years of relevant digital marketing experience across multiple disciplines.
• Knowledge of digital marketing platforms: LinkedIn, Google Ads, Meta Business Manager; experience with Webflow and Piwik Pro is a plus.
• Proficiency in MS PowerPoint and Excel.
• Graphic design and photo/video editing experience, especially with Figma and Adobe Suite.
• Agile mindset and strong analytical thinking skills.
• Excellent communication skills in English; additional languages are a plus.
• Structured, proactive working style with a creative problem-solving approach.
• Knowledge of the consulting industry and affinity for digitalization and technology topics.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing