Summary: The Digital Marketing Manager role at a leading commercial Energy Supplier in the UK involves developing and executing digital marketing strategies to drive business growth. The position requires managing multiple campaigns across various digital channels while collaborating with different departments to ensure cohesive marketing efforts. The role also emphasizes the importance of analytics and optimization to enhance campaign performance and align with company objectives.

Key Responsibilities:

• Develop and execute the overall digital marketing plan in line with the marketing strategy.
• Manage digital marketing campaigns including SEO, PPC, and social media ads.
• Coordinate with the Head of Marketing, the wider marketing team and other departments to ensure cohesive marketing efforts.
• Analyse campaign performance and optimise strategies accordingly.
• Manage the digital marketing budget and allocate resources effectively across digital media channels.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Utilise analytics tools such as Google Analytics, Tag Manager and Looker Studio to track and report on campaign performance.
• Ensure that all marketing activities are aligned with the company's objectives and brand guidelines.
• Develop and implement strategies to increase website traffic and generate leads.
• Handle multiple campaigns simultaneously, ensuring each is executed on time and within budget.

Key Skills:

• At least 5 years experience in a digital marketing role, either in-house or agency.
• Experience of B2B marketing within a similar industry, or industry with similar challenges.
• In-depth understanding of digital marketing channels.
• Experience with automated/lead nurturing email platforms, such as HubSpot, Campaign Monitor etc.
• Experience with analytics tools (Google Analytics, Tag Manager, etc.).
• Excellent project management skills.
• Ability to handle multiple campaigns simultaneously and work under tight deadlines.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication skills, both verbal and written.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Strong organisational skills and attention to detail.
• Ability to work independently and as part of a team.
• Driven to achieve results and exceed targets.

Salary (Rate): undetermined

City: Leeds

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Energy