YouTube Channel Manager, ITV News (12 Month FTC)

Our people are at the heart of everything we do at ITN. It’s vital that our workforce reflects the diversity of both our audience and the wider society in the UK, so we’re proud to be an equal opportunities employer and we actively seek candidates from diverse backgrounds and communities. We also recognise the importance of a good work life balance, so we do everything we can to accommodate flexible working, including part-time and job shares for all our roles. Please just let us know in your application or at any stage throughout the process if this is something you want to explore.

This is a pivotal role at ITV News, focused on managing and growing our YouTube presence. The successful candidate will be a YouTube expert responsible for driving audience growth, shaping channel strategy, curating content, and ensuring ITV News reaches and engages new audiences on the platform. They will also play a central role in upskilling colleagues across the newsroom to optimise content for YouTube.

Key Responsibilities

• Work with the Head of Streaming to develop and execute a clear YouTube growth strategy aligned with ITV News’ editorial priorities
• Identify opportunities to reach new audiences and increase engagement through YouTube-specific formats, features and metadata optimisation (e.g. thumbnails, tags, titles, SEO)
• Work with the Streaming team day-to-day to help maximise the impact and reach of our content on YouTube
• Work with correspondents, producers and editors to adapt and create content that thrives on YouTube, ensuring strong storytelling and audience retention
• Analyse performance data and audience insights to refine strategy, reporting regularly on performance
• Lead training and upskilling sessions for colleagues in the Streaming team and across ITV News to embed best practice for YouTube content creation and curation
• Ensure ITV News’ YouTube presence reflects the diversity of our audiences and contributes to our reputation for trusted, distinctive journalism
• Stay across YouTube product developments and innovations, advising on new formats and growth opportunities
• Work collaboratively with other departments across ITV News and the ITV regions to ensure content is promoted effectively across platforms

These are the main requirements of the role and is not an exhaustive list of duties. It is intended to reflect the nature, range, and context of the work, which will change over time.

Key Requirements

• Proven track record of growing and managing successful YouTube channels, preferably in a news or media context
• Expert knowledge of YouTube analytics, SEO, metadata optimisation, and audience growth strategies
• Strong editorial judgement and ability to identify stories and formats that resonate with digital audiences
• Experience in video production and editing, with a deep understanding of storytelling for digital platforms
• Excellent communication and collaboration skills, with the ability to brief and train colleagues
• Creative, innovative mindset with the ability to spot opportunities in a fast-paced news environment
• Strong organisational skills, able to manage competing priorities and deliver to tight deadlines
• A good understanding of ITV News’ values and editorial standards, including compliance and legal considerations
• Commitment to diversity, inclusion, and reaching audiences across the UK

Our people are at the heart of everything we do at ITN. It’s vital that our workforce reflects the diversity of both our audience and the wider society in the UK, so we actively seek candidates from diverse backgrounds and communities. Reasonable adjustments to the recruitment process will be offered, if required, due to a disability or health condition. We also recognise the importance of a good work life balance, so we do everything we can to accommodate flexible working, including part-time and job shares for all our roles. Please just let us know in your application, or at any stage throughout the process, if this is something you want to explore.