Summary: The Web Data Analyst role is a freelance position for a 2-month contract at a marketing agency in London, starting in May 2025. The analyst will focus on utilizing GA4 and Python to analyze web data, evaluate marketing channel performance, and provide actionable insights. This hands-on role requires collaboration with marketers and developers to enhance tracking accuracy and campaign effectiveness in a hybrid work environment.

Key Responsibilities:

• Dive into GA4 to uncover user behaviour and web performance trends
• Use Python (including for A/B testing) to manipulate and analyse large data sets
• Evaluate channel performance across paid, organic, and offline marketing efforts
• Combine online and offline analytics to deliver clear, actionable insights
• Inspect and interpret website code to understand data layers and tracking
• Work closely with marketers and developers to improve tracking accuracy and campaign ROI

Key Skills:

• Proven experience with GA4 in a commercial/agency setting
• Strong Python skills (incl. stats libraries and A/B testing frameworks)
• Confidence reviewing and advising on website tagging and tracking
• Understanding of marketing funnels, channel attribution, and customer journeys
• Great market knowledge and commercial awareness across digital channels
• Ability to turn complex data into easy-to-understand stories and recommendations

Salary (Rate): £400

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing