Shopper Marketing Manager

Summary: The Shopper Marketing Manager role at a dynamic food business involves developing and executing marketing strategies to drive growth across key retailers. The position requires a strategic thinker with experience in FMCG, capable of creating impactful in-store and online activations. The ideal candidate will work cross-functionally and leverage customer insights to enhance brand visibility. This is a 6-month fixed-term contract offering a competitive salary and hybrid working arrangements.

Key Responsibilities:

• Develop and execute Shopper Marketing strategies to drive growth across key retailers.
• Create in-store and online activations, including POS materials, promotions, and sampling activities.
• Collaborate cross-functionally with Brand, Sales, and Category teams.
• Communicate effectively with retailers to deliver successful Shopper activations.
• Utilize customer insights and data to enhance brand visibility and conversion.
• Manage budgets effectively.
• Understand key competitors and dynamics within the FMCG sector.

Key Skills:

• Experience within FMCG, preferably in packaged goods.
• Proven success in developing shopper marketing campaigns across multiple retailers.
• Creative thinker with a consumer-centric approach.
• Excellent communication skills.
• Ability to build relationships with internal and external stakeholders.
• Organized with strong attention to detail.
• Personable and a team player.

Salary (Rate): 57000

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing