Summary: The Senior Marketing Manager B2B role at a leading financial institution in Sheffield involves leading strategic marketing campaigns and partnership initiatives aimed at enhancing SME engagement. The position requires collaboration with external partners to improve financial education and create impactful content that aligns with the organization's goals. The role is contract-based and operates in a hybrid working arrangement, requiring 2-3 days a week in the office.

Key Responsibilities:

• Lead key partnership marketing programmes and collaborate with senior representatives.
• Develop and execute strategies to improve financial education for SMEs.
• Strengthen relationships with partners and manage marketing effectiveness through KPIs.
• Work with internal teams to align marketing strategies with organizational objectives.
• Manage relationships with agencies and oversee ad-hoc projects.

Key Skills:

• Senior-level marketing experience in communications, strategic planning, and brand management.
• Strong B2B marketing experience focused on ROI.
• Excellent negotiation and relationship-building skills.
• Knowledge of Financial Promotions and GDPR regulations.
• Experience in financial services or SME-focused initiatives.
• Degree-level or professional marketing qualifications (e.g., CIM).

Salary (Rate): undetermined

City: Sheffield

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Senior

Industry: Marketing