Senior Marketing Manager – App Monetization
Posted 5 days ago by Principle
£114,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Senior Marketing Manager for App Monetization will define the global brand presence of a leading adtech platform, focusing on the mobile gaming and monetization sector. This role involves driving the rebrand and go-to-market strategy, leading strategic marketing efforts, and collaborating with various stakeholders. The position is contract-based until the end of December, with potential for extension, and offers a hybrid working arrangement. The ideal candidate will have extensive experience in B2B marketing, particularly within the mobile gaming and advertising industries.
Key Responsibilities:
- Build and execute brand and marketing strategies aligned with product and business goals.
- Lead content development across articles, playbooks, and presentations.
- Manage global events, from concept to execution, with cross-functional and agency collaboration.
- Own social media and digital content planning across LinkedIn, Instagram, X, and more.
- Analyze marketing effectiveness and refine strategies based on data.
Key Skills:
- 7+ years in partnerships, B2B, or brand marketing.
- Proven experience crafting GTM strategies and content in fast-moving environments.
- Expertise in cross-functional stakeholder management—especially with product and engineering teams.
- Strong project management, communication, and analytical storytelling skills.
- Experience in mobile gaming, advertising, or adtech.
- Strategic mindset with creative execution capabilities.
- Performance marketing or brand advertising background.
Salary (Rate): £114,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Senior Marketing Manager – App Monetization
Are you ready to define the global brand presence of a leading adtech platform used by top mobile app and game developers? We’re seeking a Marketing Manager to drive the rebrand and go-to-market strategy for a global ad network within the mobile gaming and monetization space. You’ll lead strategic marketing efforts, create compelling content, execute high-impact events, and partner closely with product, engineering, commercial, and external stakeholders.
The Offer:
- Competitive salary of £114,000 pa
- Hybrid Working: 3 days per week onsite in state-of-the-art offices in Central London
- Role to run on a contract until end of December, which will then be extended
- Complimentary meals, snacks and coffees when onsite!
In this role, you will:
- Build and execute brand and marketing strategies aligned with product and business goals.
- Lead content development across articles, playbooks, and presentations.
- Manage global events, from concept to execution, with cross-functional and agency collaboration.
- Own social media and digital content planning across LinkedIn, Instagram, X, and more.
- Analyze marketing effectiveness and refine strategies based on data.
We’re looking for someone with:
- 7+ years in partnerships, B2B, or brand marketing.
- Proven experience crafting GTM strategies and content in fast-moving environments.
- Expertise in cross-functional stakeholder management—especially with product and engineering teams.
- Strong project management, communication, and analytical storytelling skills.
- Experience in mobile gaming, advertising, or adtech.
- Strategic mindset with creative execution capabilities.
- Performance marketing or brand advertising background.
Next Steps: Please apply with your CV. All applications will be dealt with in the strictest of confidence by Jean at Principle.