Senior Manager Marketing Technology

Senior Manager Marketing Technology

Posted 2 weeks ago by Nicholson Glover on Linkedin

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Negotiable
Undetermined
Hybrid
London Area, United Kingdom
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Cloud Computing Cloud Technology Constituent Relationship Management Content Management Content Management Systems Customer Relationship Management (CRM) Software Data Protection Strategy Digital Marketing HubSpot CRM Management Management Systems Market Trend Project Management Salesforce Stakeholder Management Technology Integration Technology Roadmaps Web Content Management System (WCMS)

Summary: The Senior Manager, Marketing Technology will lead transformative tech projects within a prestigious global luxury brand, focusing on enhancing Clienteling capabilities and implementing a new Content Management System (CMS). This role is pivotal in shaping the Marketing Technology roadmap to deliver personalized customer experiences across Europe. The position requires collaboration with various teams to ensure seamless technology integration while adhering to GDPR compliance. The ideal candidate will have extensive experience in marketing technology and a strong understanding of customer journeys.

Key Responsibilities:

  • Lead the Clienteling platform strategy and enhancements to deliver personalized customer experiences.
  • Manage the end-to-end implementation of a new Content Management System (CMS).
  • Shape and drive the overall Marketing Technology roadmap aligned to customer-centric goals.
  • Oversee research, selection, deployment, and optimization of CRM, CMS, and marketing tools.
  • Collaborate across Marketing, Digital, IT, and Legal teams for seamless technology integration.
  • Leverage data and insights to measure platform success and identify opportunities.
  • Ensure compliance with GDPR and data protection standards.
  • Provide training and support to maximize tech adoption across the business.
  • Stay updated on emerging marketing tech trends.

Key Skills:

  • 4+ years' experience in Marketing Technology, CRM, Digital Marketing, or related fields.
  • Proven experience managing or optimizing Clienteling platforms and CMS systems.
  • Strong project management and cross-functional stakeholder skills.
  • Technical knowledge in platforms like Salesforce Marketing Cloud, HubSpot, CDPs, and CMS tools.
  • Analytical mindset to turn customer data into actionable strategies.
  • Clear communicator with experience influencing senior leaders.
  • Deep understanding of customer journeys and personalization strategies.
  • Knowledgeable about GDPR and privacy compliance.
  • Degree in Technology, Marketing, Business, or related areas.
  • Experience within luxury retail, fashion, e-commerce, or consumer goods industries.
  • Strong data analytics understanding.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

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