Senior Digital Marketing Executive (13083)
Posted 4 days ago by Watches of Switzerland Group PLC
Negotiable
Undetermined
Undetermined
Narborough, England, United Kingdom
Summary: The Senior Digital Marketing Executive will oversee the marketing channels for The Watches of Switzerland Group's E-Commerce websites in the UK, focusing on traffic growth, customer acquisition, and profitability. This role requires collaboration with team members and the wider marketing team to enhance website performance and deliver a cohesive marketing message. The ideal candidate will have proven success in B2C ecommerce marketing strategies and experience across various digital marketing channels. Strong analytical skills and the ability to manage external agencies are also essential for this position.
Key Responsibilities:
- Manage main marketing channels for The Watches of Switzerland Group Ecommerce websites in the UK.
- Deliver key objectives around traffic growth, customer acquisition, retention, and profitability.
- Collaborate with team members to drive website improvements.
- Work with the wider marketing team to deliver a cross-channel marketing message.
- Plan and execute marketing campaigns across SEM, Organic Search, Affiliate Networks, Email Marketing, and Social Media.
- Deliver proposals and presentations both internally and externally.
- Manage and coordinate external agencies.
- Utilize analytical skills to inform marketing strategies and decisions.
Key Skills:
- Proven success in online marketing strategies in a B2C ecommerce environment.
- Experience in digital marketing across all key channels.
- Strong understanding of paid and organic marketing channels.
- Strong experience in Ecommerce in the UK.
- Knowledge of key marketing channels including SEM, Organic Search, Affiliate Networks, Email Marketing, and Social Media.
- Strong presentation skills.
- Good analytical skills and commercial awareness.
- Experience managing external agencies.
Salary (Rate): undetermined
City: Narborough
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Job Description Temporary - Maternity Cover We are looking for a Senior Digital Marketing Executive to join our E-Commerce Team. You will be responsible for managing the main marketing channels for The Watches of Switzerland Group Ecommerce websites in the UK and delivering key objectives around traffic growth, customer acquisition, retention and profitability, working to specific sales targets. Working collaboratively with other members of the team, you will drive improvements through to the websites and working with the wider marketing team deliver a cross channel marketing message.
About You Proven success of online marketing strategies in a B2C ecommerce environment, working to deliver to sales and margin targets. Experience in digital marketing across all key marketing channels with a good understanding of both paid and organic channels. Strong experience of Ecommerce in the UK Knowledge of the key marketing channels including SEM, Organic Search, Affiliate Networks, Email Marketing and Social Media and the ability to plan marketing campaigns accordingly. Strong presentation skills to deliver proposals and presentations both internally and externally. Experience managing and co-ordinating external agencies. Good analytical skills and commercial awareness
About Us Did you know we're a FTSE-250 retail company employing nearly 3,000 people across the UK, Europe, and the United States. We're the UK's leading luxury watch specialist in the UK with a significant presence in the US and a complementary jewellery offering. At the last count we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono-brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven-e-commerce websites! Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams. Watches of Switzerland Group has moved our headquarters to a new, state-of-the-art office in Carlton Park, Leicester. The new 75,000 square foot office is located just outside of Leicester city centre and is home to over 500 employees. Surrounded by 32 acres of woodlands with facilities such as a mini market, team lounges, a multi-faith room and a parent room. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.
Some Of Our Benefits Holiday Purchase Scheme 24/7 Employee Assistance Programme 24/7 Virtual GP service Share Save Scheme Enjoy your Birthday Off Free Wellbeing Tools Generous Discount Scheme Enhanced Maternity Pay At Watches of Switzerland Group, we celebrate diversity and are committed to building an inclusive environment that embraces employees' unique backgrounds and perspectives. Your application will be reviewed anonymously, focusing solely on your qualifications, skills and experience.