Trade Marketing Lead

Trade Marketing Operations Lead

Location: Bracknell (Hybrid)

Contract: 12–24 months

Hours: 37.5 hours per week

Pay Rate: £51 000 – 57’000

Role Overview

I am recruiting for a leading global consumer goods business seeking an experienced Trade Marketing Operations Lead to join their team on a hybrid basis in Bracknell. This is a high-impact contract role supporting the delivery of trade marketing strategy and in-store execution across the UK market. The Trade Marketing Operations Lead plays a pivotal role in bridging brand strategy and shopper execution across the UK market. This role is responsible for setting up country product extensions, translating pricing structures, and leading trade marketing operations that drive in-store visibility, optimise retail performance, and grow market share across multiple channels. Working closely with Sales, Marketing, Operations, and external partners, the role ensures seamless execution of go-to-market plans and trade initiatives in line with business objectives.

Key Responsibilities

• Product & Point of Sale (POS) Extension
• Act as the lead for NER and translate Manufacturer Selling Price (MSP) pricing into Customer List Price (CLP) pricing for the region.
• Manage the regional product extension process from the agreed portfolio.
• Lead the GMCE process for UK retail displays.
• Act as system approver for GDPT and trade deals for the NER region.
• Collaborate with internal stakeholders to align campaign timelines with product launches and promotional windows.
• Tools & Materials Development
• Partner with shopper marketing and sales teams to brief and execute in-store display activations.
• Develop and own the UK POS playbook, while influencing the wider EMEA POS playbook.
• Lead and track multiple concurrent retail marketing projects, ensuring delivery on time and in line with strategic priorities.
• Maintain detailed project plans, calendars, and timelines, proactively identifying risks and adjusting plans where required.
• Coordinate cross-functional inputs from design, logistics, and sales teams to ensure smooth execution of retail programmes.
• Oversee document control for retail displays, ensuring all materials are accurate, compliant, and aligned with brand guidelines.
• Ensure strong shelf presence and effective shopper engagement at point of sale.
• Cross-Functional Collaboration
• Act as a key interface between Sales, Marketing, Operations, and global HQ teams.
• Partner with Supply Chain and Finance to ensure efficient and compliant execution of trade programmes.
• Lead business development initiatives in collaboration with distributor sales teams.

Experience & Skills

• 5–10 years’ experience in Trade Marketing or Shopper Marketing.
• Strong background within Fast-Moving Consumer Goods (FMCG) and retail environments.
• Proven experience working with UK Grocery and DIY retail accounts.
• Strong project management and cross-functional collaboration skills.
• Excellent numerical and analytical capability.
• Deep understanding of retail execution and trade marketing principles.
• Education
• Degree in Marketing or related discipline.
• CIM Diploma (or equivalent professional qualification).