Summary: The Retention Marketing Manager will be responsible for driving yield and revenue while improving customer lifetime value through effective retention marketing strategies. This role involves planning and implementing marketing roadmaps, managing multi-channel campaigns, and presenting analytics to stakeholders. The ideal candidate will have a strong background in retention marketing, particularly in a subscriptions context, and will prioritize delivering an exceptional customer experience. This position offers a hybrid working arrangement with opportunities for professional growth and a focus on diversity and inclusion.

Key Responsibilities:

• Drive yield and revenue while improving lifetime value across digital and print subscriber bases.
• Deliver retention and engagement marketing initiatives to reduce churn and win back customers.
• Plan and implement retention marketing roadmaps using a test and learn approach.
• Present results and recommendations to key stakeholders at all levels.
• Review and optimize retention budget to maximize customer lifetime value.

Key Skills:

• At least 4 years of experience in retention or CRM marketing, ideally from a subscriptions background.
• Experience managing multi-channel marketing campaigns, including email.
• Knowledge of CRM/CDP platforms and automated digital journeys.
• Proficiency in using Google Workspace apps and collaboration tools.
• Awareness of the latest trends and opportunities in retention marketing.
• Creative problem-solving skills and ability to manage solutions from start to finish.

Salary (Rate): 37750

City: undetermined

Country: undetermined

Working Arrangements: hybrid

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other