SEO & PPC Manager
Posted 2 weeks ago by BruntWork
Negotiable
Inside
Remote
EMEA
Summary: The role of SEO & PPC Manager involves driving lead generation for a UK-based estate agency through local SEO strategies and managing paid campaigns on Google and Meta. The position requires a focus on improving search rankings and optimizing paid advertising to achieve measurable results. Candidates will work independently from home and must possess a strong understanding of SEO and PPC practices. Immediate hiring is available for qualified individuals who can meet performance expectations.
Key Responsibilities:
- Develop and execute a local SEO strategy to rank highly in Southport, Liverpool, Newcastle, and surrounding areas.
- Improve rankings for competitive estate agent-related keywords and outrank local competitors.
- Carry out technical SEO audits and implement improvements (site speed, indexing, schema, errors).
- On-page SEO optimisation across service pages, blogs, and landing pages.
- Implement a content-led SEO strategy, including downloadable guides, landing pages, and blog content.
- Plan, run, and optimise paid campaigns on Google Ads and Meta Ads.
- Track, analyse, and report on performance, conversions, and ROI.
Key Skills:
- Proven SEO experience in competitive local markets.
- Experience with service-based businesses (property, legal, financial or similar preferred).
- Strong understanding of lead generation and conversion optimisation.
- Able to work independently and take ownership of strategy.
- Comfortable working to clear commercial KPIs.
- Proficiency in Google Analytics (GA4), Google Search Console, Google Ads, and Meta Ads Manager.
- Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog or similar.
- Basic CMS experience (WordPress preferred).
- Mid to senior level preferred; able to execute without heavy supervision.
Salary (Rate): undetermined
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: Other
Overview We are seeking a commercially focused SEO and PPC professional to drive high-quality lead generation for a UK-based estate agency. You will be responsible for executing local SEO strategies and managing paid campaigns across Google and Meta to outrank competitors and deliver measurable results.
Job Highlights
- Schedule: Mondays to Fridays, 9:00 am to 5:00 pm (UK Time/London), with a 30-minute paid break
- Work Arrangement: Work from home
- Contract: Independent Contractor
- Independent Contractor Perks
- Health Insurance Coverage for eligible locations
- Permanent work from home
- Immediate hiring
- Steady freelance job
Responsibilities
- Develop and execute a local SEO strategy to rank highly in the locations of Southport, Liverpool, Newcastle, and the surrounding areas
- Improve rankings for competitive estate agent–related keywords and outrank local competitors
- Carry out technical SEO audits and implement improvements (site speed, indexing, schema, errors)
- On-page SEO optimisation across service pages, blogs, and landing pages
- Content-led SEO strategy, including: Downloadable guides (lead magnets), Landing pages for landlords, developers, and vendors, Blog and evergreen content for organic growth
- Plan, run, and optimise paid campaigns on: Google Ads (search & display) and Meta Ads (Facebook & Instagram)
- Campaign objectives to include: Webinar registrations, Guide downloads/lead capture, and Website traffic that converts into enquiries
- Track, analyse, and report on performance, conversions, and ROI
Requirements
- Proven SEO experience in competitive local markets
- Experience with service-based businesses (property, legal, financial or similar preferred)
- Strong understanding of lead generation and conversion optimisation
- Able to work independently and take ownership of strategy
- Comfortable working to clear commercial KPIs
- Proficiency in Google Analytics (GA4), Google Search Console, Google Ads, and Meta Ads Manager
- Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog or similar
- Basic CMS experience (WordPress preferred)
- Mid to senior level preferred; able to execute without heavy supervision
Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional pay rate is based on hourly rates and the rate depends on your performance in the application process.
Reminder Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the provided link to complete the initial requirements, which include pre-screening assessment questions, a technical check of your computer, and a voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.
JOB ID: 45891588493