Summary: The Senior Product Marketing Manager, Market Research role at Motive is a strategic position focused on conducting in-depth market analysis and research to support the company's go-to-market strategy. The candidate will manage complex research projects, collaborate cross-functionally, and translate findings into actionable insights that enhance product positioning and sales enablement. This position is a 6-month fixed-term contract, emphasizing the importance of strong analytical and communication skills in a tech-driven environment.

Key Responsibilities:

• Conduct deep-dive analysis into the market Motive operates in, including review into competitors’ strategies, product offerings, and positioning to inform sales and marketing efforts.
• Design and execute structured research initiatives, including product evaluations, customer feedback analysis, and performance benchmarking.
• Develop and maintain assets, sales playbooks, and training materials to empower the sales team with research-based materials.
• Partner with Product, Engineering, and Sales teams to assess product strengths and weaknesses in the market, helping refine our messaging and positioning.
• Fluently communicate research findings and translate them into actionable recommendations for internal teams, leadership, and sales.
• Work closely with Marketing content and comms teams to craft messaging that highlights our strengths and differentiates us in the market.

Key Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, research, or competitive intelligence, preferably within the tech or SaaS industry. AI experience and knowledge preferred.
• Strong analytical skills with a proven track record of driving insights from data.
• Demonstrated experience working closely with sales teams and developing impactful sales enablement tools.
• Excellent communication and presentation skills, capable of conveying complex information in a clear and persuasive manner.
• Experience in leading cross-functional initiatives and working with senior management.
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities.

Salary (Rate): 132,000

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: IT