Senior MMM (Marketing Mix Modeling) Consultant/Business Analyst

Senior MMM (Marketing Mix Modeling) Consultant/Business Analyst

Posted 1 week ago by ecm resourcing limited on JobServe

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Negotiable
Undetermined
Remote
London, UK
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Budget Analysis Budgeting Business Analysis Business Strategies Cross-Functional Collaboration Data Analysis Data Validation Finance Key Performance Indicators (KPIs) Management Marketing Analytics Marketing Mix Marketing Mix Modeling Marketing Strategies Project Scoping Return On Investment Stakeholder Management Verification And Validation

Summary: The Senior MMM (Marketing Mix Modeling) Consultant/Business Analyst role involves translating MMM insights into actionable business strategies through collaboration with cross-functional teams, including marketing and finance. This position requires a detail-oriented professional with strong analytical skills to drive decision-making and optimize ROI. The contract is for a minimum of 6 months with potential extensions, and the role is primarily remote. The consultant will be responsible for stakeholder alignment, data validation, budget analysis, and delivering insights to senior leadership.

Key Responsibilities:

  • Stakeholder Alignment & Scoping: Collaborate with marketing, finance, and other teams to define KPIs, measurement objectives, and project scope.
  • Data Collection & Validation: Gather and validate accurate data inputs (eg, media spend, promotions, sales figures) and ensure consistency across datasets.
  • Budget & Spend Analysis: Analyze marketing budgets, cost of media, and spend allocations to align with business goals and optimize ROI.
  • Model Review & Interpretation: Partner with the MMM modelling team to review outputs and translate results into actionable recommendations for stakeholders.
  • ROI Measurement & Optimization: Evaluate campaign ROI and identify opportunities to reallocate budgets for maximum impact.
  • Scenario Planning & Forecasting: Develop scenarios to assess the impact of changes in marketing strategies or budgets and provide forward-looking insights.
  • Reporting & Insights Delivery: Create concise reports and presentations summarizing MMM findings and present insights to senior leadership.

Key Skills:

  • 5+ years in marketing analytics, business analysis, or similar roles, with proven experience using MMM outputs to drive decisions.
  • Proven track record of working with Marketing Mix Modeling (MMM) outputs to drive business decisions.
  • Experience in stakeholder management and cross-functional collaboration.
  • Excel (Advanced) - Data analysis & visualization.
  • SQL (Intermediate) - Querying & manipulating large datasets.
  • MMM Understanding - Must interpret models (no need to build them).

Salary (Rate): undetermined

City: London

Country: UK

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

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