Summary: The role of Remote Freelance Senior Digital Marketing Manager at City Unscripted involves leading and scaling a fast-growth, profitable global travel experiences business. The ideal candidate will have extensive B2C consumer brand growth experience, particularly in digital marketing and social media, to drive customer acquisition and revenue expansion. This position requires a strategic marketing leader who can develop and execute growth strategies while collaborating with a small, dedicated team. The role is pivotal in shaping the company's future as it aims to enhance its global presence and customer engagement.

Key Responsibilities:

• Collaborate with team to build an end-to-end digital marketing machine for a fast-growing B2C brand
• Develop a robust, sustainable, and data-driven digital marketing playbook to acquire and convert customers for City Unscripted’s global expansion
• Lead Social Growth – Drive engagement, acquisition, and brand presence through social media, influencer collaborations, and community engagement
• Revenue Optimisation & Conversion Rate Optimisation
• Craft and execute comprehensive growth strategies aligned with our vision
• Utilise data-driven insights to identify opportunities and optimise performance
• Champion a culture of experimentation, encouraging innovation in marketing approaches
• Cultivate strategic partnerships and alliances to expand our global presence
• Stay ahead of industry trends, competitive landscape, and emerging technologies

Key Skills:

• 5+ years of digital growth experience
• Significant experience in a similar role within a consumer brand
• Proven track record in developing and executing social-first growth strategies within a fast-growing B2C business
• Expertise in targeting and converting US-based consumers
• Deep understanding of paid digital, CRM, social, influencer, affiliate, search, and organic strategies
• Demonstrated success in driving material revenue growth
• Experience managing a team, high-performing agencies, and working with senior leadership
• Strong analytical and data-driven decision-making skills
• The ability to work lean and fast in a start-up environment
• A passion for travel, authentic experiences, and community-driven growth

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other