Marketing Content Specialist
Posted 5 days ago by Morris Sinclair Recruitment
£30 Per hour
Undetermined
Remote
Southampton, England, United Kingdom
Summary: The Content Marketing Specialist role focuses on developing and managing a content strategy for a global leader in voice SaaS solutions within the education technology sector. This part-time position involves creating engaging content that resonates with target audiences and drives meaningful engagement across various channels. The specialist will collaborate with multiple teams to ensure content aligns with business goals and brand voice. The role requires a strong understanding of content marketing, SEO, and analytics to optimize performance and drive lead generation.
Key Responsibilities:
- Develop and manage a content calendar aligned with business goals (TOFU, MOFU, BOFU strategies).
- Partner with product, sales, and customer success teams to identify content needs.
- Write, edit, and oversee production of blog posts, case studies, social posts, whitepapers, and more.
- Manage content on social channels - from strategy to execution.
- Ensure all content follows brand voice guidelines and speaks directly to target personas.
- Commission and manage freelance writers, designers, or video producers when needed.
- Interact with partners and third parties to create compelling content.
- Produce multi-formats including video, podcasts, etc.
- Own and manage content channels such as Youtube, resource center on the website, etc to optimize these channels.
- Optimize content for SEO/AEO/GEO email campaigns, etc.
- Drive thought leadership and awareness through social media (especially LinkedIn).
- Track performance across channels and refine strategy based on analytics.
Key Skills:
- 3+ years in content marketing or a related role.
- Strong writing and editing skills with an eye for clarity and engagement.
- Experience managing multi-channel campaigns (blog, social, email, video).
- Familiarity with AEO/GEO/SEO best practices and content analytics tools.
- Comfort working with technical subject matter and tailoring it to diverse audiences.
- Excellent project management and collaboration skills.
Salary (Rate): £30.00/hr
City: Southampton
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Content Marketing Specialist
Location: Netherlands or Remote
A growing global leader in voice SaaS solutions to work in their education technology division delivering multi-lingual voice-enabled content across the digital education landscape with a specific focus on corporate level learning & training.
About the Role
We're looking for a part-time (10-15 hours week) interim Content Marketing Specialist who knows how to turn complex ideas into engaging, value-driven content. In this role, you'll own our clients content strategy—shaping how they educate, inspire, and connect with our target audiences. If you thrive on storytelling, data-driven strategy, social media and building meaningful engagement across multiple channels, this role is for you.
Key Responsibilities
- Content Strategy & Planning
- Develop and manage a content calendar aligned with business goals (TOFU, MOFU, BOFU strategies).
- Partner with product, sales, and customer success teams to identify content needs.
- Content Creation & Management
- Write, edit, and oversee production of blog posts, case studies, social posts, whitepapers, and more.
- Manage content on social channels - from strategy to execution
- Ensure all content follows brand voice guidelines and speaks directly to target personas.
- Commission and manage freelance writers, designers, or video producers when needed.
- Interact with partners and third parties to create compelling content
- Produce multi-formats including video, podcasts, etc
- Own and manage content channels such as Youtube, resource center on the website, etc to optimize these channels
- Distribution & Engagement
- Optimize content for SEO/AEO/GEO email campaigns, etc
- Drive thought leadership and awareness through social media (especially LinkedIn).
- Track performance across channels and refine strategy based on analytics.
Qualifications
- 3+ years in content marketing or a related role
- Strong writing and editing skills with an eye for clarity and engagement
- Experience managing multi-channel campaigns (blog, social, email, video)
- Familiarity with AEO/GEO/SEO best practices and content analytics tools
- Comfort working with technical subject matter and tailoring it to diverse audiences
- Excellent project management and collaboration skills
What Success Looks Like
- Consistent publishing of high-quality content that attracts and engages target personas
- Increased organic traffic and lead generation from content initiatives
- Sales teams equipped with effective, persona-driven content at each stage of the funnel
- Company's thought leadership elevated across Education and Enterprise markets