Summary: The Marketing Automation Specialist at PadSplit will be responsible for executing and optimizing multi-channel communication campaigns to enhance user engagement and conversion. This role demands a detail-oriented individual with a strong foundation in digital marketing, capable of managing automation flows and conducting A/B testing. The ideal candidate will thrive in a collaborative environment and stay updated on industry trends to drive continuous improvement in marketing efforts.

Key Responsibilities:

• Executing multi-channel campaigns across email, SMS, push notifications, and other owned channels.
• Monitoring and maintaining automation flow performance to ensure high-level campaign delivery.
• Conducting A/B testing and experimentation to optimize user engagement and campaign success.
• Collaborating with the creative team to refine content and visuals for campaigns.
• Troubleshooting HTML and CSS issues for proper communication rendering across devices.
• Analyzing performance data and generating insights to enhance marketing strategies.

Key Skills:

• Strong proficiency in HTML and CSS.
• Basic understanding of programming, with Node.js experience being a plus.
• Familiarity with email rendering and cross-platform compatibility.
• Experience in A/B testing and interpreting results.
• Strong attention to detail.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Knowledge of multi-channel marketing trends and best practices.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing