Summary: The role of Freelance Web Analytics and Reporting Specialist involves transforming data into actionable insights through monthly reporting and monitoring. The specialist will utilize various analytics tools to support the team in performance reporting, trend analysis, and SEO metrics. This position requires a strong understanding of digital marketing and the ability to communicate findings effectively. The role is remote and offers flexibility in working days.

Key Responsibilities:

• Own monthly performance reporting, including insights, trend analysis, and SEO metrics.
• Use GA4 and Google Tag Manager for accurate event tracking and conversion measurement.
• Monitor and analyze traffic sources using Google Search Console.
• Set up, maintain, and optimize reporting in Looker Studio with clean data sources and client-friendly dashboards.
• Run deeper data analysis using BigQuery when needed.
• Cross-reference reporting with data from Ahrefs to support content and SEO strategies.
• Identify opportunities for improvement in data setup or strategy and flag anomalies or tracking issues.

Key Skills:

• Strong hands-on experience with Google Analytics 4 (GA4).
• Experience with Google Search Console.
• Proficiency in Looker Studio (formerly Data Studio).
• Experience with Google BigQuery.
• Proficiency in Google Tag Manager (GTM).
• Experience with Ahrefs.
• Solid understanding of digital marketing and SEO metrics.
• Sharp attention to detail and a love of clean, well-structured data.
• Confidence working independently and communicating findings clearly.
• Google Analytics Certification.
• Google Tag Manager Certification (or equivalent expertise).
• Google Looker Studio / Data Studio Qualification (optional but beneficial).

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT