Digital Marketing Specialist

Description

We are looking for a talented and motivated Digital Marketing Specialist to join our team on a long-term contract basis. This role offers the opportunity to work remotely while contributing to a dynamic and mission-driven organization. As part of our team, you will play a pivotal role in executing digital marketing campaigns, managing social media content, and supporting franchisees with their digital needs.

Client is a Home Care client: industry experience is a HUGE bonus

Responsibilities:

Maintain and update website content, including blog posts and microsite pages, while optimizing for search engines.

Support franchisees by assisting with local content updates and credential management for platforms like Google Business Profiles and Facebook.

Create and distribute monthly and quarterly digital scorecards to evaluate campaign performance.

Conduct competitive audits and compile reports to inform marketing strategies.

Manage marketing requests through a ticketing system, ensuring clear communication and timely follow-ups.

Oversee the organization of digital assets, templates, and process documentation to streamline marketing operations.

Collaborate on the planning and execution of marketing initiatives for new franchise locations and location changes.

Provide technical and logistical support for events, including registration websites and apps for the Annual Franchise Convention.

Requirements

Proficiency in digital marketing tools such as Canva, Sprout Social, WordPress, Google Business Profiles, and Facebook Business Pages.
Strong organizational skills with the ability to prioritize tasks, manage deadlines, and collaborate effectively in a fast-paced environment.
Exceptional interpersonal and communication skills, with a proven ability to build and maintain strong relationships.
Bachelor's degree in a related field or equivalent work experience.
Minimum of three years of experience in digital marketing, social media content creation, or video production.
Familiarity with Google Ads, Google Analytics, and email campaign tools.
Background in healthcare or related industries is preferred but not required.
Ability to analyze data and provide actionable insights to improve digital marketing performance.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.