Digital Marketing Specialist

Digital Marketing Specialist

Posted 1 week ago by Twine

Negotiable
Undetermined
Remote
United Kingdom

Summary: A digital marketer is sought to design and implement a comprehensive digital marketing funnel for an upcoming webinar, focusing on lead generation and registration optimization. The role requires creating persuasive messaging and effective calls-to-action, with a strong emphasis on webinar marketing strategies. This is a fully remote position suited for a focused, single project lasting more than one week. The ideal candidate should possess expertise in funnel optimization techniques and digital marketing strategies.

Key Responsibilities:

  • Design and implement a complete digital marketing funnel for a webinar.
  • Attract and convert potential attendees through a strategically crafted funnel.
  • Create persuasive messaging and integrate effective calls-to-action.
  • Map out each stage of the funnel to drive lead generation and optimize registration.
  • Analyze and optimize funnel performance across each stage.
  • Collaborate and communicate clearly throughout the engagement.

Key Skills:

  • Experience designing and executing digital marketing funnels.
  • Strong understanding of lead generation and conversion strategies.
  • Ability to create compelling content for landing pages, emails, and ads.
  • Familiarity with CRM tools and funnel-building platforms (e.g., ClickFunnels, HubSpot, Mailchimp).
  • Knowledge of audience targeting and segmentation.
  • Ability to analyze and optimize funnel performance.
  • Clear communication and collaboration skills.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

A digital marketer is required to design and implement a complete digital marketing funnel for an upcoming webinar. The objective is to attract and convert potential attendees through a strategically crafted funnel that drives lead generation and optimizes registration. This includes mapping out each stage of the funnel, creating persuasive messaging, and integrating effective calls-to-action. The role is fully remote and suited for a focused, single project lasting more than one week. The ideal candidate will have a strong grasp of webinar marketing strategies and funnel optimization techniques.

Requirements

  • Experience designing and executing digital marketing funnels
  • Strong understanding of lead generation and conversion strategies
  • Ability to create compelling content for landing pages, emails, and ads
  • Familiarity with CRM tools and funnel-building platforms (e.g., ClickFunnels, HubSpot, Mailchimp)
  • Knowledge of audience targeting and segmentation
  • Ability to analyze and optimize funnel performance across each stage
  • Available to work remotely and deliver within the project timeline
  • Clear communication and collaboration skills throughout the engagement

About Twine

Twine is a leading marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.