Product Marketing Manager

Product Marketing Manager

Posted 4 days ago by Stopgap - Marketing, Digital & Creative Recruitment

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Negotiable
Undetermined
Hybrid
London, England, United Kingdom
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Artificial Intelligence Automation Content Strategy Demand Generation Life Cycle Planning Marketing Automation Marketing Strategies Microsoft Excel Platform as a Service (PaaS) Software as a Service (SaaS) Stakeholder Management Storytelling Target Market Thought Leadership Value Propositions

Summary: This role is for a Product Marketing Manager with experience in SaaS or PaaS, tasked with enhancing the company's market position and driving sales enablement across EMEA. The position involves collaboration with various stakeholders to create impactful marketing strategies and content tailored for the marketing buyer community. The ideal candidate will have a strong background in product marketing within enterprise software and a passion for marketing automation and data insights. The role offers a hybrid working arrangement and requires immediate availability.

Key Responsibilities:

  • Develop regional sales enablement plans and create region-specific sales content and tools.
  • Enhance the company's market position as an innovator and thought leader.
  • Support deal acceleration through product presentations and demonstrations.
  • Provide market and buyer insights to inform campaign strategies.
  • Localise content and messaging for target buyers across the buyer life cycle.
  • Develop customer references, testimonials, and case studies.
  • Drive up-sell and cross-sell strategies.
  • Monitor and report on product performance in the market.

Key Skills:

  • Minimum 5 years experience in a product marketing role in enterprise software or SaaS/PaaS.
  • Experience in driving go-to-market plans in complex multi-regional organisations.
  • Ability to manage comprehensive sales enablement programs.
  • Understanding of the marketing buyer as a target market.
  • Experience in creating value propositions and content strategies for demand generation.
  • Ability to translate data into actionable recommendations.
  • Strong communication and storytelling skills.
  • Right to work in the UK.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Fabulous interim opportunity for a Product Marketing Manager with SaaS or PaaS experience to work with a global leader in MarTech. ASAP start.

About The Company

Our client is a global technology giant, consistently voted as one of the best places to work.

ABOUT THE ROLE

As Product Marketing Manager, you will drive messaging and insights to position the company as a transformative force and trusted partner to CMOs and Marketing leaders across EMEA. You will collaborate closely with key marketing, sales and product stakeholders across the organisation to deliver programmes that drive measurable impact in region.

What You'll Be Doing

  • Develop regional sales enablement plans, adapt or create region-specific sales content and tools, and drive sales adoption in the region
  • Further the company's market position as an innovator and thought leader in the eyes of the marketing buyer community
  • Support acceleration and closing of deals through product presentations, enablement and demonstrations to internal sales teams and customers (via industry events, webinars, trade shows, road shows, customer briefings)
  • Provide market and buyer insights to drive the development of campaign strategies
  • Localise relevant content and messaging for target buyers, including web content, webinars, solution guides, demo videos and more, for all stages of the buyer life cycle
  • Develop regional customer references, deal wins, testimonials and case studies for external and internal use
  • Drive up-sell/cross-sell strategies
  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

Why you'll love it here

  • Award-winning workplace
  • Best in class systems and marketing
  • Global leader in technology
  • Hybrid working

ABOUT YOU

You will have a passion for marketing automation, data insights and AI and excel at taking the complex and making it simple and for marketing through compelling stories.

What We're Looking For

  • Minimum 5 years experience in a product marketing role in enterprise software or SaaS/PaaS
  • Self-starter with experience in driving go-to-market plans and working across complex multi-regional matrix organisations
  • Experience of running/managing comprehensive sales enablement programs desirable
  • Ability to navigate senior stakeholders to establish buy-in for go-to-market priorities
  • Understanding of the marketing buyer (eg head of marketing, CMO) as a target market
  • Experience in creating and delivering value proposition and content strategies to support demand generation across the buyer funnel
  • Ability to translate data into actionable recommendations
  • Strong communicator and storyteller comfortable with presenting in public

You MUST have the right to work in the UK - visa sponsorship is not available.

Sound like your next move? Apply now!

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wide range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity -

Marketing, Digital and Creative Recruitment

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