Product Marketing Manager
Posted 1 day ago by Piktochart
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Product Marketing Manager will be instrumental in positioning Piktochart as a leading platform for visual storytelling. This role involves collaboration across product, marketing, and customer teams to ensure effective product launches and messaging. The manager will conduct market research, create compelling content, and enable sales teams to communicate product value effectively. A strong focus on customer insights and cross-functional collaboration is essential for success in this position.
Key Responsibilities:
- Lead product launches from strategy to execution, including messaging, positioning, and campaign planning.
- Conduct market research, competitive analysis, and customer interviews to deeply understand users and prospects.
- Craft clear, compelling value propositions and product narratives that resonate with target personas.
- Partner with content and design teams to create sales enablement materials, case studies, landing pages, videos, and thought leadership assets.
- Equip revenue teams with the tools, playbooks, and training they need to effectively communicate Piktochart’s value.
- Measure and analyze the impact of product marketing initiatives, iterating based on data-driven insights.
- Work closely with Product, Marketing, Growth, and Customer Success to align efforts and drive adoption.
Key Skills:
- Strong communication, storytelling, and analytical skills.
- Ability to distill complex features into customer benefits.
- Passionate about understanding users and advocating for their needs.
- Comfortable managing multiple projects, with a bias toward action and result.
- Proven track record of working cross-functionally with product, design, and sales teams.
- Experience in visual communication, design tools, or productivity software.
- 3–5+ years of experience in product marketing, growth marketing, or a related field (preferably in SaaS or B2B technology).
- Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree is a plus but not required.
- Equivalent practical experience will also be considered.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
We’re looking for a Product Marketing Manager to join our growing team and play a key role in positioning Piktochart as the go-to platform for visual storytelling. You’ll be the bridge between product, marketing, and customer teams—ensuring we bring the right products to market, with the right messages, for the right audiences.
Key Responsibilities
- Go-to-Market Strategy: Lead product launches from strategy to execution, including messaging, positioning, and campaign planning;
- Customer Insights: Conduct market research, competitive analysis, and customer interviews to deeply understand our users and prospects;
- Messaging & Positioning: Craft clear, compelling value propositions and product narratives that resonate with target personas;
- Content Creation: Partner with content and design teams to create sales enablement materials, case studies, landing pages, videos, and thought leadership assets;
- Sales & Customer Success Enablement: Equip revenue teams with the tools, playbooks, and training they need to effectively communicate Piktochart’s value;
- Performance Tracking: Measure and analyze the impact of product marketing initiatives, iterating based on data-driven insights;
- Cross-Functional Collaboration: Work closely with Product, Marketing, Growth, and Customer Success to align efforts and drive adoption.
Required Skills
- Strong communication, storytelling, and analytical skills.
- Ability to distill complex features into customer benefits
- Passionate about understanding users and advocating for their needs;
- Comfortable managing multiple projects, with a bias toward action and result;
- Proven track record of working cross-functionally with product, design, and sales teams
- Experience in visual communication, design tools, or productivity software.
Experience and Education
- 3–5+ years of experience in product marketing, growth marketing, or a related field (preferably in SaaS or B2B technology);
- Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns;
- Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or equivalent advanced degree is a plus but not required. Equivalent practical experience will also be considered.