Summary: The Marketing Manager role at LamasaTech involves leading the marketing team to drive inbound leads and E-commerce sales while enhancing the brand's market presence. This position is a maternity cover fixed-term contract, requiring a strategic approach to marketing across various channels. The successful candidate will collaborate with cross-functional teams and manage multiple projects in a fast-paced environment. This role offers an opportunity to significantly impact a growing technology company recognized for its innovative digital signage solutions.

Key Responsibilities:

• Lead the marketing department effectively to ensure goals and objectives are achieved to deadlines
• Develop and execute comprehensive marketing strategies and campaigns to drive inbound leads and E-commerce sales
• Manage all marketing activities and channels including SEO, PPC, content, email, social media, PR and events
• Collaborate with colleagues to conduct market research and analyse trends to optimise results
• Oversee website strategy and development to increase conversion rates - including content creation, shop management and blog
• Develop email marketing strategies to optimise customer communications, lead nurturing and conversion
• Oversee the social media strategy across LinkedIn, X and Facebook
• Manage and assist with content creation including product videos, product specification sheets
• Assist the Sales team with progressing opportunities as required including support with tender submissions and presentations
• Plan and execute LamasaTech's attendance at exhibitions and events to generate leads and build brand awareness
• Collaborate with the Managing Director on the commercial strategy including market research to inform new product development, pricing and positioning
• Monitor KPIs, goals and team performance to maximise results
• Control our marketing systems to ensure systems are fulfilling requirements and identify any gaps
• Collaborate effectively with cross-functional teams including Sales, Customer Success, and Technical
• Work with partners on cross-marketing efforts including social media campaigns and co-branded content

Key Skills:

• 2 years of experience in a similar role, preferably in B2B marketing
• 1 year experience of managing a team
• Bachelor's degree in marketing or a related field, or other marketing qualification
• A people person with strong interpersonal skills
• Excellent verbal and written communication skills
• Ability to work autonomously in a fast-paced environment within a small business, managing multiple projects and deadlines
• Desirable - 1 year experience in e-commerce

Salary (Rate): 38,000

City: Newcastle Upon Tyne

Country: UK

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing