Summary: The Media Buyer role at a digital marketing agency focuses on planning, executing, and optimizing paid advertising campaigns for nutritional therapists in the UK. The position is remote and requires a data-driven individual to enhance lead generation through various platforms. The ideal candidate will collaborate with the team to ensure campaigns are effective and profitable. This freelance/contract role offers competitive pay based on experience.

Key Responsibilities:

• Develop and manage Facebook, Instagram, Google Ads, X, and LinkedIn campaigns for client lead generation.
• Conduct market research and audience targeting to improve campaign performance.
• Optimise ad creatives, copy, and landing pages for maximum conversion rates.
• Monitor and analyse ad performance metrics, making data-driven adjustments.
• Conduct A/B testing to refine ad strategies and improve ROI.
• Manage ad budgets efficiently to maximise ROAS.
• Provide detailed reports and insights on campaign performance.

Key Skills:

• Proven experience as a Media Buyer or Paid Ads Specialist (preferably in the health & wellness niche).
• Strong expertise in Facebook Ads Manager, Google Ads, X, and LinkedIn Ads.
• Experience running successful lead generation campaigns.
• Analytical mindset with a deep understanding of KPIs, CPC, CPA, and ROAS.
• Ability to write compelling ad copy and work with creatives.
• Strong communication and collaboration skills.
• Familiarity with funnel optimisation and landing page testing is a plus.

Salary (Rate): undetermined

City: Greater London

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing