Summary: The Marketing Manager role at a global banking firm in London involves contributing to the marketing strategy and activities that support US and European objectives. The position requires collaboration with sales teams and compliance to ensure effective marketing for ETFs. The role also includes managing the marketing budget and developing marketing collateral in English and Dutch. The successful candidate will utilize digital tools for communication and reporting to optimize marketing efforts.

Key Responsibilities:

• Contribute to the marketing strategy, process and activities for ETFs delivering the marketing plan in a measurable and efficient way, in line with brand, sales and overall business objectives.
• Develop, review and maintain marketing collateral in English and Dutch, contributing to building online client experiences to drive leads to sales, ensuring quality of the content published on the website and customization to local needs.
• Maintain responsibility for the ETFs marketing budget, ensuring that it is used only to promote ETFs and that all invoices are tracked and assigned to the correct budget.
• Coordinate the planning for roadshows and regional events, cooperating with sales at events and conferences.
• Ensure that all marketing activities are approved by the legal and compliance teams, and that only Professional Investors see communications.
• Work in partnership with the sales team to establish joint priorities and gain alignment on strategic plans to deliver an integrated marketing campaign for ETFs.
• Learn and utilize digital tools (Tableau, Marketo, Salesforce, Adobe Analytics) for communication, client segmenting and reporting, allowing evaluation and adjustment of the marketing mix.

Key Skills:

• Experience in marketing strategy and execution, particularly in financial services or banking.
• Proficiency in developing marketing collateral in English and Dutch.
• Strong budget management skills.
• Ability to coordinate events and work collaboratively with sales teams.
• Knowledge of legal and compliance requirements in marketing communications.
• Familiarity with digital marketing tools such as Tableau, Marketo, Salesforce, and Adobe Analytics.

Salary (Rate): 450

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Finance