Marketing Manager - Events - Maternity Cover

Summary: The Marketing Manager - Events role at Law Business Research involves overseeing the marketing strategy and execution for APAC events during a fixed-term maternity cover. The position requires managing a team of marketing assistants and executives to ensure high-quality audience engagement and revenue generation. The role emphasizes collaboration, strategic marketing campaigns, and adherence to brand guidelines while fostering team development. The company values inclusivity and is committed to creating a positive workplace culture.

Key Responsibilities:

• Line management of a team of 2 marketeers, including skill development and training needs.
• Ensure delivery of high-quality audiences for events and masterclasses.
• Strategize and execute multi-channel marketing campaigns aligned with event objectives.
• Maintain quality control in all marketing activities, adhering to brand guidelines.
• Utilize existing software and tools to enhance campaign quality and lead generation.
• Monitor and evaluate marketing activities, providing strategic recommendations for improvement.
• Collaborate effectively with key stakeholders in the events division and wider business.

Key Skills:

• 4+ years of experience in an event marketing role (ideally B2B).
• Previous management experience.
• Email marketing experience (ideally using Pardot and Salesforce).
• Strong interpersonal and stakeholder management skills.
• Excellent written and verbal communication skills.
• Excellent time management skills.
• Attention to detail.
• Ability to generate innovative ideas and lead meetings constructively.
• Ability to work autonomously and make effective decisions.
• Manage and motivate team members effectively.
• Able to negotiate and persuade to achieve desired outcomes.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other