Marketing Insight Analyst
Posted 2 weeks ago by Essential Employment on Reed
£246 Per day
Undetermined
Undetermined
City of London, London
Summary: The Marketing Insight Analyst role in Central London involves analyzing marketing data to derive actionable insights and recommendations. The position requires developing Power BI dashboards and utilizing Excel for data manipulation, aimed at optimizing marketing strategies through effective CRM segmentation. This is a full-time temporary position for a 12-month maternity cover. The ideal candidate should possess strong analytical skills and the ability to collaborate with cross-functional teams.
Key Responsibilities:
- Analyse marketing data to provide actionable insights and recommendations.
- Develop and maintain Power BI dashboards to track key performance indicators.
- Utilize Excel for data manipulation, analysis, and reporting.
- Segment databases/CRM systems to identify target audiences and optimize marketing strategies.
- Collaborate with cross-functional teams to support marketing campaigns and initiatives.
- Present findings to stakeholders and provide strategic guidance based on data insights.
Key Skills:
- Proficiency in Business Intelligence (BI) tools, particularly Power BI.
- Advanced Excel skills for data analysis and reporting.
- Experience with database and CRM segmentation.
- Strong analytical and problem-solving abilities.
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple projects simultaneously.
Salary (Rate): 182.65
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing