Lifecycle Marketing Manager, WhatsApp (6-Month FTC)

Job Description At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About The Role This is a 6-Month Fixed Term Contract (FTC). Remitly is looking for a contract Lifecycle Marketing Manager with expertise in WhatsApp and SMS messaging to help build global, mobile-first customer engagement over a 6-month period. This role will help scale our messaging programs to better serve our diverse international customer base with personalised communications. The role reports to our Senior CRM Lead and will be based in our London office (3 days a week onsite).

You Will

• Develop WhatsApp and SMS strategy for Remitly's Lifecycle Marketing programs during the contract term, with a focus on onboarding, activation, and retention.
• Launch and improve multi-step messaging journeys across global markets, collaborating with Lifecycle Marketing, Product Marketing, Product, Engineering, and Compliance teams.
• Integrate messaging campaigns into our existing lifecycle stack (e.g., Braze, WhatsApp Business API).
• Develop and test mobile-first message content that is culturally tailored, concise, and aligned with customer needs.
• Ensure full compliance with local and international regulations for messaging (e.g., GDPR, TCPA, and WhatsApp guidelines).
• Use analytics to measure campaign effectiveness, report on important metrics (e.g., CTR, conversion, opt-out rates).
• Act as the team's go-to subject matter expert on SMS and WhatsApp marketing best practices throughout the contract period, and train other team members.

You Have

• 4+ years of Lifecycle, CRM, or Mobile Marketing experience, with 2+ years focused on WhatsApp, SMS, or related messaging platforms.
• Experience building, launching, and optimising performance-driven messaging campaigns for international or mobile-first audiences.
• Technical fluency with tools such as Braze, Twilio, or WhatsApp Business API, and a working knowledge of customer data flows.
• Experience with regional compliance and privacy laws for SMS/WhatsApp marketing.
• Experience with AI tools (Jasper, Chat-GPT, Gemini, etc)

Our Benefits

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education and corridor travel benefits

Our Connected Work Culture: Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.