Summary: The Lifecycle Marketing Manager role is a hybrid position focused on driving growth and engagement for Member Benefits within a large finance and advisory client. The manager will collaborate cross-functionally to develop and execute data-driven marketing strategies that enhance customer lifecycle experiences. This position requires a strong marketing professional with extensive experience in lifecycle management and a proven ability to deliver measurable business outcomes. The role is based in Salt Lake City, UT, and involves a contract duration of four months.

Key Responsibilities:

• Own data-driven marketing initiatives focused on growth for member benefits, specifically client acquisition.
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial use, repeat bookings, and upsell.
• Manage an experimentation roadmap for full-funnel program performance, analyze campaign performance, and optimize campaign performance based on key performance indicators (KPIs).
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

Key Skills:

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience).
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale.
• Strong analytical skills with experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

Salary (Rate): 46.00

City: Salt Lake City

Country: United States

Working Arrangements: hybrid

IR35 Status: outside IR35

Seniority Level: Mid-Level

Industry: Marketing