Lead Performance Marketing Manager, Accountants
Posted 2 weeks ago by Sage
Negotiable
Undetermined
Hybrid
Manchester, England, United Kingdom
Summary: This role involves leading and optimizing the UKI Accountants NCA & Groundgame marketing plan and team, focusing on achieving targets and revenue growth through data-driven campaigns. The Marketing Lead will collaborate with sales and performance teams, manage a high-performing team, and ensure alignment with business objectives. Responsibilities include strategy development, performance analysis, and budget management to drive engagement and client acquisition. The position is hybrid, requiring three days a week in the Manchester, Newcastle, or Winnersh office.
Key Responsibilities:
- Lead and optimize the UKI Accountants NCA & Groundgame marketing plan and team.
- Set and deliver against regional targets and revenue plans.
- Oversee the development and execution of data-driven, ROI-focused campaigns.
- Manage a high-performing team and drive innovation in campaign strategies.
- Drive collaboration and execution through UKIA digital & campaign hubs.
- Accountable for NCA marketing performance and contribution to the business unit.
- Lead performance analysis and reporting using KPIs.
- Oversee budget management and allocation to ensure maximum ROI.
- Provide detailed reports and actionable insights to senior leadership.
- Lead and manage a high-performing team, ensuring collaboration across teams.
Key Skills:
- Experience in a marketing management role.
- Results-driven with strong commercial acumen.
- Experience in fast-paced, sales-led organizations.
- Strong understanding of ecommerce trading and assisted funnels.
- Proven experience in digital and field marketing.
- Sound leadership skills to inspire and motivate teams.
- Exceptional communication skills for negotiation and influence.
- Ability to work in a matrix environment and influence across teams.
- Resilience and strong accountability.
Salary (Rate): undetermined
City: Manchester
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region – driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exception results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs. Location - Hybrid, 3 days per week out of our Manchester, Newcastle or Winnersh office. Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team - accountable for delivering against regional targets. Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels – develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc. Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli. Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume. Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance. Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc – working in hand with hubs. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes. Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness. Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned. To business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget. Team Leadership & development: Lead and manage a high-performing team. Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.