Interim Marketing Consultant
Posted 1 week ago by Catalyst
£900 Per day
Inside
Undetermined
NE11, Low Fell & Chowdene, Gateshead
Summary: The Interim Marketing Consultant role is focused on enhancing data-driven decision-making within a tech scale-up specializing in B2C Health & Fitness. The consultant will connect various marketing channels to optimize customer acquisition and improve reporting frameworks. This position requires a strategic approach to cross-channel marketing and analytics. The role is temporary, with a contract lasting between 3 to 6 months.
Key Responsibilities:
- Establishing clear visibility across the full funnel, channel by channel
- Mapping customer acquisition journeys, ascertaining where users come from, how they move through the funnel, what drives conversion and where they drop off
- Identifying gaps, mapping customer journeys, defining a reporting framework
- Working with data partners to build forecasting models and sustainable processes
- Connecting cross channel data
- Building reporting, insight and decision-making capability
- Bringing about faster, more effective decision making
Key Skills:
- Cross-channel marketing and funnels
- Data, analytics and attribution (Direct to Consumer/Subscription)
- Building reporting frameworks
- Forecasting and using marketing tools
- Operating at Chief Marketing Officer, Marketing Director or Head of Marketing level
- Tech or Health applications (advantageous)
Salary (Rate): £900/day
City: Gateshead
Country: UK
Working Arrangements: undetermined
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: Marketing
Interim Marketing Consultant
Our client, a successful tech scale-up and cash generative SME, with a £10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and executive team.
Their B2C Health & Fitness platform provides individualised coaching to deliver cutting-edge support for nutrition, exercise and lifestyle improvement. To date, the company has built a strong acquisition engine driven by organic content, paid social and significant monthly media spend.
They now seek to appoint an Interim Marketing Consultant to connect data across their various channels to make better, faster decisions as they move toward a more efficient, data driven growth model, bringing together organic, paid and email into a structured cross-channel function.
Your specific responsibilities as Interim Marketing Consultant will include:
- Establishing clear visibility across the full funnel, channel by channel
- Mapping customer acquisition journeys, ascertaining where users come from, how they move through the funnel, what drives conversion and where they drop off
- Identifying gaps, mapping customer journeys, defining a reporting framework
- Working with data partners to build forecasting models and sustainable processes
- Connecting cross channel data
- Building reporting, insight and decision-making capability
- Bringing about faster, more effective decision making
As Interim Marketing Consultant, you will need experience of:
- Cross-channel marketing and funnels
- Data, analytics and attribution (Direct to Consumer/Subscription)
- Building reporting frameworks
- Forecasting and using marketing tools
- Operating at Chief Marketing Officer, Marketing Director or Head of Marketing level
- Tech or Health applications (advantageous)
Rewards & benefits
£600-900 per day
3-6 month contract
Free on-site gym
Please note: High levels of interest mean we will only contact you if your application is shortlisted and this will happen within five working days. You must also be eligible to work in the UK.