Interim Marketing Activation and Operations Director - 12 Month FTC

Summary: The Interim Marketing Activation and Operations Director at BCLP will lead the development and execution of marketing strategies focused on content, digital, and strategic campaigns to enhance the firm's brand and client engagement. This role involves overseeing marketing technology and operations, managing a team, and collaborating across departments to optimize marketing efforts. The position requires a strong background in marketing and operations within a professional services environment, with a focus on innovation and competitive strategy. Reporting to the CMO, the director will also be responsible for tracking campaign effectiveness and managing stakeholder relationships.

Key Responsibilities:

• Develop and execute marketing strategies for content, campaigns, and digital initiatives.
• Deliver a consistent brand experience across all client engagements.
• Support the investigation and implementation of emerging marketing technologies.
• Monitor competition and develop strategies to maintain a competitive edge.
• Provide guidance and leadership to delivery teams on processes and workflows.
• Develop marketing activation training to enhance skills and best practices.
• Lead and manage a team of marketing activation specialists.
• Develop strong relationships with key stakeholders across the business.
• Track effectiveness and costs across campaigns and report against budgets.
• Create and drive a program of strategic campaigns leveraging client insights.
• Oversee the campaign lifecycle from concept to execution and analysis.
• Blend different distribution channels to enhance client experience.
• Collaborate with content creators to develop compelling branded content.
• Identify and promote client and market-led value propositions.
• Create a library of approved content and manage a content calendar.
• Map and optimize the digital client journey across platforms.
• Develop integrated email campaigns and monitor SEO strategies.
• Lead the creation and promotion of video content for various platforms.
• Analyze website efficiency and user behavior for optimization.
• Track and analyze marketing performance and client engagement.

Key Skills:

• Significant experience in marketing and operations at a senior level.
• Bachelor's degree in marketing; master’s degree preferred.
• Strong track record in content marketing and digital strategy delivery.
• Excellent project management skills with the ability to manage multiple projects.
• Strong analytical skills for data interpretation and decision-making.
• Exceptional leadership and team management abilities.
• Excellent written and verbal communication skills.

Salary (Rate): undetermined

City: Greater London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing