Integrated Marketing Manager - Consumer Tech
Posted 1 day ago by US Tech Solutions
£57 Per hour
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Integrated Marketing Manager will lead brand strategy and consumer marketing for wearables and innovative hardware products across EMEA. This senior role involves crafting insight-driven integrated campaigns and collaborating with various teams to achieve measurable business impact. The manager will translate consumer insights into actionable briefs and launch campaigns that resonate with diverse audiences. The position requires extensive experience in brand strategy and integrated marketing, particularly within consumer technology.
Key Responsibilities:
- Lead EMEA brand strategy for wearable and hardware products.
- Translate consumer and market insights into effective integrated marketing campaigns across digital, social, PR, and retail channels.
- Partner with creative agencies and internal teams to develop bold, culturally relevant campaigns.
- Manage campaign execution, ensuring alignment with business objectives and measurable ROI.
- Collaborate with cross-functional teams including product, insights, media, and regional marketing.
- Implement analytics and learning frameworks to measure campaign performance and optimize future activity.
Key Skills:
- 10+ years in brand strategy, consumer marketing, or integrated marketing, ideally in consumer technology, wearables, or hardware products.
- Experience developing and executing integrated campaigns across EMEA markets.
- Strong ability to translate insights into actionable marketing strategies.
- Proven experience in cross-functional collaboration and managing agency partners.
- Fluency in English; additional EMEA languages are a plus.
Salary (Rate): £57.00/hr
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: Senior
Industry: Marketing
Duration : 12 Months
About the Role
We are seeking a senior Integrated Marketing Manager to lead brand strategy and consumer marketing for wearables and innovative hardware products across EMEA. This role offers the opportunity to shape brand strategy, craft insight-driven integrated campaigns, and work closely with creative, insights, and media teams to deliver measurable business impact. You will translate consumer insights and cultural trends into actionable briefs, partner with agencies and internal teams, and launch campaigns that resonate with diverse audiences across the region.
Key Responsibilities:
- Lead EMEA brand strategy for wearable and hardware products.
- Translate consumer and market insights into effective integrated marketing campaigns across digital, social, PR, and retail channels.
- Partner with creative agencies and internal teams to develop bold, culturally relevant campaigns.
- Manage campaign execution, ensuring alignment with business objectives and measurable ROI.
- Collaborate with cross-functional teams including product, insights, media, and regional marketing.
- Implement analytics and learning frameworks to measure campaign performance and optimize future activity.
Required Skills & Experience
- 10+ years in brand strategy, consumer marketing, or integrated marketing, ideally in consumer technology, wearables, or hardware products.
- Experience developing and executing integrated campaigns across EMEA markets.
- Strong ability to translate insights into actionable marketing strategies.
- Proven experience in cross-functional collaboration and managing agency partners.
- Fluency in English; additional EMEA languages are a plus.
Preferred Skills:
- Experience at global consumer technology companies or top creative agencies.
- Knowledge of consumer electronics retail channels in EMEA.
- Ability to thrive in a fast-paced, entrepreneurial environment.
- Strong creative sense and experience working with agencies to deliver standout marketing campaigns.
About US Tech Solutions:- US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Recruiter’s details:- Name:- Ajit Kumar Email id: ajit.kumar@ustechsolutionsinc.com Jobdiva ID:-26-00004