Head of Marketing (Maternity Cover)

Maternity Cover – Head of Marketing

Organisation: Gympanzees

Location: Hybrid

Commitment: 4 days per week

Contract Type: Fixed-term contract (Maternity Cover)

Start Date: October 2025 (or earlier if available)

Duration: 9 months

Salary: £40,000 per annum (pro rata)

Closing Date: Wednesday 27th August (we may close early if the right candidate is found)

About Gympanzees

Join our passionate team of 15 as we make history, opening the UK’s first fully inclusive leisure facility for disabled children and young people. This is a once-in-a-lifetime chance to launch a space that will improve health, bring joy and tackle isolation for thousands of families. With our first centre due to open in Summer 2026, this is just the start. Our bold vision is a nationwide network of centres transforming lives for generations. As our maternity cover Head of Marketing, you will lead campaigns for this landmark opening and help shape a movement for inclusion.

About the Role

This is a hands-on, strategic marketing leadership role that oversees the planning and delivery of all marketing and communications activity across the charity. Working closely with the CEO, senior leadership team, and fundraising colleagues, you’ll ensure that Gympanzees continues to grow its profile, engage our audiences, and support fundraising efforts. You'll also lead a small but passionate marketing function, including managing freelancers and agency partners, while mentoring and supporting internal team members. You’ll also have the rare opportunity to spearhead the marketing for the launch of the UK’s first fully inclusive leisure centre, leading campaigns for ticket sales, memberships, and PR to maximise the impact of this historic opening. The successful candidate will be confident stepping into a well-established, high-performing role, bringing fresh ideas and energy while ensuring continuity and alignment with our organisational goals.

Key Responsibilities

• Strategic Leadership
• Deliver and evolve a clear, insight-led marketing strategy in line with organisational objectives.
• Shape our brand voice and ensure consistency across all external and internal channels.
• Contribute to wider strategic planning as a member of the senior leadership team.
• Campaigns & Content
• Plan and deliver engaging campaigns across digital, print, PR, and events.
• Oversee and contribute to content creation - newsletters, social media, website, press releases, case studies, and more.
• Identify opportunities for media coverage, influencer engagement, and brand partnerships.
• Digital & Data
• Oversee website updates, performance, and optimisation (incl. SEO and UX).
• Lead on analytics and reporting, using data to drive engagement and continuous improvement.
• Ensure strong audience insight underpins all marketing activity.
• Team Leadership & Collaboration
• Line manage and mentor the internal marketing team.
• Coordinate external freelancers and agency partners to deliver high-quality outputs.
• Work closely with the fundraising and operations team to support campaign delivery and internal communications.
• Maintain clear workflows, priorities, and expectations across the marketing function.

What We’re Looking For

Essential:

• Proven experience in a senior marketing role, ideally in the charity, health/wellbeing, or not-for-profit sector.
• Strategic mindset with strong creative and storytelling abilities.
• Experience in planning and executing integrated campaigns across multiple channels.
• Skilled in content creation and brand development.
• Excellent leadership, people management, and stakeholder engagement skills.
• Self-motivated, collaborative, and able to work both strategically and hands-on.

Desirable:

• Knowledge or lived experience of disability and/or inclusive communications.
• Experience supporting capital campaigns or strategic donor relations.
• PR/media relations experience.

What’s in it for you

At Gympanzees we strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their full, authentic selves to work. Our mission is to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our community and its employees. We are a hugely passionate and driven team; our jobs are more than work. As a small team, every opinion is valued, and we encourage risk and learning to make us as good as we can be. We offer 25 days holiday (plus bank holidays), increasing 1 day each year you are part of the team, up to 30 days. In addition, everyone is given their birthday off. We also offer a healthcare plan that you can use to reclaim cash against Dental appointments and treatment, Opticians, Therapy and Specialist Consultations. Employee Assistance Programme. Training opportunities. Sick pay. Company pension. Gympanzees is committed to promoting diversity and encourages applications from underrepresented groups (e.g., Disabled people, people from ethnic minorities, LGBTQ+ people). As a Disability Confident Employer, we guarantee an interview to all applicants who meet our essential criteria.

How to Apply

To apply, please send your CV and a short covering statement outlining your relevant experience and interest in the role to fran@gympanzees.org We are also happy to accept your cover letter in video format. If you are successfully shortlisted, you will be invited for an interview. If successful, you will be asked to provide the names of two referees who have known you for at least two years preferably in a professional context. This can include employers, colleagues, teachers, tutors, support workers, community leaders, a child’s teacher, or a member of a hobby or exercise group you belong to. For an informal conversation about the role, please contact kim@gympanzees.org

Our Commitment to Safeguarding

At Gympanzees, we take very seriously our responsibilities for the safety and welfare of the people who use our services, our volunteers, staff, and the organisation as a whole. All applicants who are successful at the interview will be asked to disclose unspent convictions under the terms of the Rehabilitation of Offenders Act 1974 (as amended in 2013). If you would like this in any other format or are experiencing difficulties with the application process, please contact us by email, phone, or in writing. Email: info@gympanzees.org Tel: 07551 615969 Address: Gympanzees, Brightside Park, Aust, BS35 4BL