Digital Marketing Specialist
Posted 1 week ago by Hays
Negotiable
Undetermined
Hybrid
Milton Keynes, England, United Kingdom
Summary: The Digital Marketing Specialist will support the Digital Brand Marketing Manager in developing and optimizing national media campaigns aimed at achieving sales objectives for key business areas. The role involves collaboration with creative teams, media agencies, and cross-functional teams to ensure effective campaign delivery across various platforms. The specialist will leverage analytics to drive insights and optimize digital campaigns while maintaining brand consistency and managing budgets. This position is hybrid, requiring three days in the office and two days working from home each week.
Key Responsibilities:
- Support the Digital Brand Marketing Manager in developing, delivering, and optimizing national media campaigns.
- Collaborate with creative teams, media agencies, and external partners to deliver campaigns across various platforms.
- Maximize media efficiency through appropriate media planning.
- Integrate new media opportunities into relevant campaigns.
- Work closely with creative and media agencies to contribute to the development process.
- Align marketing strategies with overall business goals by collaborating with internal teams.
- Leverage analytics to drive insights and optimize digital campaigns.
- Monitor and analyze campaign performance using data-driven insights.
- Provide detailed reports and presentations to senior management on campaign effectiveness.
- Manage budgets and financial administration related to marketing initiatives.
Key Skills:
- Proven experience in marketing, preferably in the luxury automotive or premium consumer goods industry.
- Experience in delivering high-impact marketing campaigns, particularly in paid media and product launches.
- Strong understanding of digital marketing channels, including VOD and social media.
- Clear understanding of the marketing funnel and customer journey alignment.
- Experience with data analysis and reporting dashboards.
- Experience managing and partnering with creative and media agencies.
- Excellent organizational skills and attention to detail.
- Analytical mindset with a curiosity to measure and optimize results.
- Ability to thrive in a fast-paced environment.
- Advanced presentation skills and ability to influence at a senior level.
Salary (Rate): undetermined
City: Milton Keynes
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Role: Digital Marketing Specialist
Reports to: Head of Marketing
Duration: 12 months
Hours: 35 hours per week. Monday - Friday 09:00 - 17:00
Location: 3 days in Tongwell, 2 days from home
Your New Role: In this role, you will be responsible for supporting the Digital Brand Marketing Manager with the development, delivery, and optimisation of national media campaigns to support the sales objectives for key business areas such as Product Launches and Top End Vehicles. You'll also:
- Collaborate with the creative team, media agencies, and external partners to deliver best-in-class campaigns across digital, social, outdoor, experiential and broadcast platforms.
- Maximise media efficiency and impact through appropriate media planning.
- Integrate and exploit new media opportunities within all relevant campaigns to prospects and existing customers.
- Have a good understanding of the creative and media process with the ability to confidently contribute to the development process, working closely in partnership with our creative and media agencies.
- Collaborate with internal cross-functional teams, including product, sales, and PR, to align marketing strategies with overall business goals.
- Focus on leveraging analytics to drive insights, execution and optimisation of digital campaigns in order to drive the lead opportunity.
- Ensure brand consistency and campaign efficiency by working closely with the Region Europe Content Hub Team, maximising use of central assets where relevant.
- Monitor and analyse campaign performance, using data-driven insights to optimise ongoing and future marketing initiatives.
- Provide detailed reports and presentations to senior management, showcasing campaign effectiveness and ROI.
- Support in controlling budgets to meet plans and manage ongoing financial administration, ensuring a process is followed for the generation of all purchase orders, invoices and accruals.
What You'll Need to Succeed: Proven experience in marketing, preferably within the luxury automotive or premium consumer goods industry. Demonstrated success in delivering high-impact marketing campaigns, essential experience in paid media campaigns and product launches. Strong understanding of digital marketing channels, including VOD, social media, and experiential marketing. Clear understanding of the marketing funnel and how to align campaign strategies with customer journeys. Experience using data analysis and reporting dashboards to identify campaign insights and optimise performance. Experience of managing and partnering with creative & media agencies. Attention to detail, excellent organisational skills and the ability to manage multiple projects and responsibilities. Analytical tendencies with a natural curiosity to measure, test and learn to get the best results. Ability to succeed in a fast-paced, rapidly evolving and changing environment. Advanced presentation skills and ability to influence and negotiate at a senior level.
What You'll Receive in Return: Opportunity: To work with a leading automotive brand. Modern Facilities: The recently refurbished headquarters in Tongwell, Milton Keynes, offers amenities such as an onsite café, hot desks, and free parking. Technology: Contingent workers receive their own laptop. Hybrid Working: Enjoy a balance of working from home (3 days a week) and office-based work (2 days a week, Monday to Friday). Silent Room: A dedicated space in the Tongwell office for prayer or reflection. Long-Term Career Progression: Potential for permanent roles.