Digital Marketing Specialist

Summary: The Digital Marketing Specialist will support the Digital Brand Marketing Manager in developing and optimizing national media campaigns aimed at achieving sales objectives for key business areas, including product launches. The role involves collaboration with creative teams, media agencies, and cross-functional teams to ensure effective campaign execution across various digital platforms. The position is hybrid, requiring three days in the office and two days working from home, and is offered on a 12-month fixed-term contract. The successful candidate will leverage analytics to drive insights and optimize marketing initiatives while ensuring brand consistency.

Key Responsibilities:

• Support the Digital Brand Marketing Manager in developing and optimizing national media campaigns.
• Collaborate with creative teams, media agencies, and external partners to deliver campaigns across various platforms.
• Maximize media efficiency and impact through effective media planning.
• Integrate new media opportunities into campaigns for prospects and existing customers.
• Work closely with internal teams to align marketing strategies with business goals.
• Leverage analytics to drive insights and optimize digital campaigns.
• Monitor and analyze campaign performance, providing reports to senior management.
• Control budgets and manage financial administration related to marketing initiatives.

Key Skills:

• Proven experience in marketing, preferably in the luxury automotive or premium consumer goods sector.
• Experience in delivering high-impact marketing campaigns and managing paid media campaigns.
• Strong understanding of digital marketing channels, including VOD and social media.
• Knowledge of the marketing funnel and customer journey alignment.
• Experience with data analysis and reporting dashboards for campaign optimization.
• Ability to manage and partner with creative and media agencies.
• Excellent organizational skills and attention to detail.
• Analytical mindset with a curiosity for measuring and optimizing results.
• Advanced presentation skills and ability to influence at a senior level.

Salary (Rate): 40000

City: Milton Keynes

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing