Digital Marketing Specialist - 12 months FTC

Summary: The Digital Marketing Specialist role involves supporting the Digital Brand Marketing Manager in developing and optimizing national media campaigns to achieve sales objectives, particularly for product launches and high-end vehicles. The position requires collaboration with various teams and agencies to ensure effective campaign execution across multiple platforms. The role also emphasizes data-driven insights for campaign performance and budget management. This is a 12-month fixed-term contract based in Tongwell, with a hybrid working arrangement.

Key Responsibilities:

• Support the Digital Brand Marketing Manager in developing and optimizing national media campaigns.
• Collaborate with creative teams, media agencies, and external partners for campaign delivery.
• Maximize media efficiency through strategic media planning.
• Integrate new media opportunities into campaigns for prospects and existing customers.
• Work closely with internal teams to align marketing strategies with business goals.
• Leverage analytics to drive insights and optimize digital campaigns.
• Ensure brand consistency and campaign efficiency with the Region Europe Content Hub Team.
• Monitor and analyze campaign performance, providing detailed reports to senior management.
• Manage budgets and financial administration related to marketing initiatives.

Key Skills:

• Proven experience in marketing, preferably in luxury automotive or premium consumer goods.
• Success in delivering high-impact marketing campaigns, especially in paid media and product launches.
• Strong understanding of digital marketing channels, including VOD and social media.
• Clear understanding of the marketing funnel and customer journey alignment.
• Experience with data analysis and reporting dashboards for campaign optimization.
• Ability to manage and partner with creative and media agencies.
• Excellent organizational skills and attention to detail.
• Analytical mindset with a focus on measuring and optimizing results.
• Advanced presentation skills and ability to influence at a senior level.

Salary (Rate): 40000

City: Tongwell

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing