Summary: As a Digital Marketing Manager, you will develop and execute a comprehensive digital strategy targeting audiences across Europe, the Middle East, and Africa. Your role involves overseeing campaign execution, managing budgets, and enhancing brand awareness while leading a team to create engaging content. You will collaborate with senior management and various stakeholders to achieve marketing objectives and stay updated on digital marketing trends. Proven experience in digital marketing, particularly in e-commerce and FMCG, is essential for success in this position.

Key Responsibilities:

• Manage and define the execution of the marketing plan and ensure goals, objectives and KPI’s are met
• Manage the roll-out of e-commerce developments and platforms across Europe
• Plan and execute digital marketing campaigns across various channels, such as search engines, websites, social media, email and mobile
• Measure and report digital marketing performance and make recommendations to improve the results
• Lead and manage the digital marketing team to meet business goals
• Have a working knowledge across all key areas - from SEO and content to paid ads and email – and bring improvements in a constantly evolving landscape
• Support the commercial functions of the local regions, including price monitoring, SEO enhancements and troubleshooting
• Collaborate with other departments and external partners to coordinate projects, including local teams, product management, legal, customer service, IT, business process, agencies, vendors and media outlets
• Stay updated on digital marketing trends and best practices
• Provide a 12-month calendar of content across product launches, promotions, social media, email marketing and SEO
• Ensure websites, campaigns and data capture are compliant and in-line with legal requirements
• Budget management
• Maintain the high standards of brands across Europe
• Provide hands-on support at marketing events in the UK and abroad

Key Skills:

• Proven experience in Digital Marketing, including e-commerce
• Highly creative with the ability to deliver engaging content (text, image and video)
• Hands-on experience in content management or CRM platforms
• Strong project management skills
• A team player that can also excel when working independently
• An ability to work under tight deadlines
• Excellent written communication and copywriting skills
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Enthusiasm to travel in the UK and internationally (mainly Europe)
• Minimum 5 years’ experience in a similar role
• Experience managing a team and large budgets
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• Experience within a FMCG environment
• Ability to speak a European language in addition to English

Salary (Rate): 60000

City: Maidenhead

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing