Digital Marketing Analyst

Digital Marketing Analyst

Posted 6 days ago by Sanderson

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£63 Per hour
Inside
Hybrid
London Area, United Kingdom
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Summary: The Digital Marketing Analyst role involves analyzing digital marketing data to provide actionable insights and recommendations to optimize marketing strategies. The position requires collaboration with marketing stakeholders and the development of dashboards to track performance metrics. The ideal candidate should possess strong analytical skills and experience with various data analysis and visualization tools. This is a 6-month contract position based in a hybrid model at the London HQ.

Key Responsibilities:

  • Analyse digital marketing data to identify trends, insights, and opportunities for improvement.
  • Collaborate with marketing stakeholders to understand their goals and provide data-driven recommendations.
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) and marketing metrics.
  • Conduct A/B testing and other experiments to optimize marketing campaigns.
  • Provide insights on customer behaviour, segmentation, and targeting to enhance marketing effectiveness.
  • Monitor and report on the performance of digital marketing channels, including social media, email, search, and display advertising.
  • Assist in the development of marketing strategies and plans based on data analysis.
  • Stay up to date with industry trends and best practices in digital marketing analytics.

Key Skills:

  • Proven experience in digital marketing analytics, preferably in a contractor role.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Adobe Analytics, Excel).
  • Experience with data visualization tools (e.g., Adobe, MicroStrategy, Tableau) is a plus.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Excellent communication and presentation skills.
  • Strong problem-solving skills and attention to detail.
  • Ability to manage multiple projects and meet deadlines.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo).
  • Knowledge of SEO, SEM, and PPC strategies.
  • Familiarity with CRM systems and customer data platforms.

Salary (Rate): £62.50/hr

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Role: Digital Marketing Analyst

Rate: £500 p/d

Inside IR35

Location: Hybrid Model – London HQ (Z1)

Duration: 6 months

We are seeking a highly skilled and experienced Digital Marketing Analyst to join our team on a 6-month contract basis. The ideal candidate will have a strong background in digital marketing analytics and the ability to work closely with marketing stakeholders to provide actionable insights and recommendations. This role is critical in helping us optimize our marketing strategies, pivot marketing spend and improve ROI.

Experience Required:

  • Proven experience in digital marketing analytics, preferably in a contractor role.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Adobe Analytics, Excel).
  • Experience with data visualization tools (e.g., Adobe, MicroStrategy, Tableau) is a plus.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Excellent communication and presentation skills.
  • Strong problem-solving skills and attention to detail.
  • Ability to manage multiple projects and meet deadlines.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo).
  • Knowledge of SEO, SEM, and PPC strategies.
  • Familiarity with CRM systems and customer data platforms.

Responsibilities:

  • Analyse digital marketing data to identify trends, insights, and opportunities for improvement.
  • Collaborate with marketing stakeholders to understand their goals and provide data-driven recommendations.
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) and marketing metrics.
  • Conduct A/B testing and other experiments to optimize marketing campaigns.
  • Provide insights on customer behaviour, segmentation, and targeting to enhance marketing effectiveness.
  • Monitor and report on the performance of digital marketing channels, including social media, email, search, and display advertising.
  • Assist in the development of marketing strategies and plans based on data analysis.
  • Stay up to date with industry trends and best practices in digital marketing analytics.
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