Content Marketing Officer

Summary: The Content Marketing Officer role at Pigment Consulting involves developing and delivering marketing plans and content for a 6-month contract. The position is focused on driving commercial goals through comprehensive digital marketing campaigns and requires collaboration with the Sector Marketing Manager. The role allows for hybrid working, with remote options considered, and is based in West Yorkshire. The ideal candidate will have a strong background in content marketing and digital strategies within a B2B context.

Key Responsibilities:

• Develop and deliver comprehensive and timely marketing campaigns to drive commercial delivery goals.
• Execute digital marketing campaigns for customer acquisition, retention, and reactivation across all channels.
• Ensure appropriate messaging and marketing content supports key activities and desired outcomes.
• Produce and supply campaign data and collate and monitor KPIs.
• Create and develop marketing pages during the annual production of main catalogues.

Key Skills:

• Educated to Certificate (Level 4) in Professional Marketing / Professional Digital Marketing or equivalent experience.
• Strong understanding of content marketing techniques and practices.
• Proven ability to deliver digital marketing campaigns that increase customer engagement.
• Experience in digital and content marketing in a B2B environment.
• Data-driven with the ability to produce campaign analytics.

Salary (Rate): undetermined

City: West Yorkshire

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: Marketing